General Manager of Product, Asana
Command
$399-450k
More information about location
Work management platform
Be an early applicant
Work management platform
1001+ employees
Be an early applicant
$399-450k
More information about location
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- Experience as a GM, product executive, founder, or equivalent leader with clear ownership of a product line or business
- Deep familiarity with software development workflows, including planning, issue or ticket management, source control, code review, CI/CD, release management, or engineering operations
- Experience building products for both individual practitioners and enterprise buyers
- Experience taking a product from early product-market fit toward repeatable enterprise growth
- Experience applying AI to real customer workflows, particularly where durable context, collaboration, governance, and accountability matter
- Experience working in a multi-product platform company and navigating portfolio-level tradeoffs
- Track record of end-to-end accountability for strategy, execution, and commercial performance of a technical product area
- Strong product judgment with an ability to solve high-value problems for software engineers, engineering managers, and enterprise decision-makers
- Demonstrated ability to lead and align cross-functional partners through influence across PM, Eng, Design, Data, Sales, and CS
- Demonstrated experience developing product leaders, coaching team members, and building scalable operating systems
- Exceptional written and verbal communication skills, capable of translating complex choices into concise executive and customer alignment
What the job involves
- We are looking for a General Manager to own the strategy, product direction, operating model, and business outcomes for Command, Asana’s dedicated product for software development teams
- Leading across Product, Engineering, Design, Data Science, User Research, Marketing, Sales, and Customer Success, you will align team priorities to transform technical work orchestration into a scalable enterprise business
- In this cross-functional leadership role, you will define market strategy, drive product quality, and establish Command as a pivotal pillar in Asana’s broader human-agent operating system vision
- Develop and communicate a clear, legible strategy and roadmap for Command within Asana’s product portfolio
- Own the business plan and operational metrics, including adoption, retention, engagement, and commercial expansion
- Build, lead, and scale a customer-centric cross-functional organization spanning product, engineering, go-to-market, and research functions
- Drive overall product quality, performance, and developer trust in close partnership with Engineering and Design
- Define how AI Teammates and the Enterprise Work Graph create differentiated workflows for technical teams
- Establish clear go-to-market positioning, packaging, and enterprise proof points to drive repeatable customer demand
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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