Brand Marketing Group Manager, Miro
$175-200k
Salary applicable to NY based candidates, may vary in other locations + Equity package
2-5 days a week in office
Visual workspace for innovation
Be an early applicant
Visual workspace for innovation
1001+ employees
Be an early applicant
$175-200k
Salary applicable to NY based candidates, may vary in other locations + Equity package
2-5 days a week in office
1001+ employees
Company mission
To empower teams to create the next big thing, powered by AI at every step of the way.
Role
Who you are
- This role requires an entrepreneurial mindset and the ability to wear many hats—you'll need to be comfortable pivoting between strategic thinking and hands-on execution without trying to fit into a narrow job description
- The ideal candidate understands both the art of brand building and the science of performance marketing, and excels at cross-functional collaboration
- 4-6 years in brand management, marketing, or related roles; startup or high-growth environment experience strongly preferred
- T-shaped marketer with depth in brand and multi-channel campaign management, plus broad knowledge across content, digital, social, events, analytics, and creative production
- Proven acumen and passion for using AI tools. You have a strong point of view on how AI is changing marketing communications and how brands should harness it intelligently—not just for efficiency, but for creative advantage
- Ability to do more with less, pivot quickly, and thrive in ambiguity without rigid role definitions
- Comfortable with data, metrics, and translating insights into strategy and action
- Excellent written and verbal communication skills with high quality standards
- Able to tell compelling stories and present to stakeholders and tell the difference between good work and great work
- Experience working cross-functionally and managing relationships with internal teams and external partners
- We look for individuals who dream big, work hard, and above all stay humble
What the job involves
- Miro’s Corporate Marketing team is responsible for Miro’s story and expressing it through brand communications, content, events and customer experiences
- We are responsible for shaping and sharing Miro’s core story with the world – from critical influencers to our enterprise customers, through to our users
- We're seeking a versatile Brand Marketing Manager to lead strategy, brand management, and campaign execution across multiple channels
- Develop and execute brand strategy, positioning, and messaging that differentiates us in the market and resonates with target audiences
- Drive brand awareness and equity through integrated marketing campaigns. Plan, launch, and manage from concept to execution, spanning digital, content, social, events, and traditional channels
- Create compelling brand assets and content that brings the brand story to life, based on customer and market insights
- Translate business objectives into creative briefs that inspire great work while staying grounded in strategic rigor
- Synthesize customer feedback, competitive intelligence, and market trends to inform brand positioning and campaign strategies
- Analyze campaign performance, brand health metrics, and market dynamics to optimize strategies and demonstrate ROI
- Build relationships with customers, partners, influencers, and media to amplify brand reach and credibility
Application process
- Recruiter Screen
- A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro
- Hiring Manager
- The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes
- Skill Assesment
- An interactive presentation to see your skills in action, based around a particular case study or business problem
- Meet the Team
- Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture
- Leadership Round
- Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro
Our take
Millions of employees worldwide have moved to remote working, but existing tools are holding back the potential for collaboration. Tools such as Zoom and Microsoft Teams already provide remote communication platforms to millions of users, but they generally compromise on features required to emulate the team collaboration experience.
Miro has created a platform that provides enterprise tools such as collaborative whiteboards and mind-map software into an accessible and integrated service. As opposed to providing an 'all-in-one' add on, Miro allows businesses to customize and integrate the tools and resources within their individual platform to cater to the team's specific requirements.
Miro’s initial strategy of offering free and discounted subscriptions and then moving to paid models has paid off. The platform currently has over 100M users and is trusted by enterprises such as VMware, Zendesk and Frog. And as part of its ongoing battle with Zoom, Miro acquired video-chat startup Around in 2022, to remain competitive in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$400m
SERIES C
Apr 2020
$50m
SERIES B
Total funding: $476.8m
Company HQ
The East Cut, San Francisco, CA
Leadership
Andrey Khusid
(Co-Founder & CEO)Prior to Miro, they founded Vitamin Group specializing in digital technologies and multimedia projects.
Share this job
View 30 more jobs at Miro