Senior Director of Product Marketing, Marigold

• You are a visionary marketing leader who thrives at the intersection of strategy, storytelling, and execution
• You’re energized by transformation—adept at leading through change, crafting bold narratives, and building teams that elevate how a brand shows up in the world
• You have deep empathy for customers, an analytical mindset, and the ability to connect insights to action
• 10–15+ years of experience in Product Marketing, with proven leadership in high-growth B2B SaaS or marketing technology organizations
• Demonstrated success operating in both sales-led and product-led environments
• Expertise in developing differentiated positioning and GTM strategies across multiple verticals
• Strong cross-functional leadership skills with a record of influencing executive stakeholders
• Exceptional storytelling, communication, and presentation abilities
• Experience building and scaling Product Marketing teams and fostering high performance through mentorship

Desirable

• Marigold is seeking an experienced Senior Director of Product Marketing to lead the team responsible for shaping our market identity, driving go-to-market excellence, and fueling growth across both our sales-led and product-led motions
• This highly strategic and visible role will play a pivotal part in repositioning Marigold within a rapidly evolving marketing technology landscape
• The ideal leader will balance creative vision with operational precision—defining a differentiated narrative that connects deeply with our customers and drives meaningful business impact
• Reposition Marigold in the Market: Lead efforts to redefine and clarify Marigold’s identity, crafting a differentiated narrative that articulates our value, vision, and role as the modern marketing cloud
• Drive Go-To-Market Excellence: Own the GTM strategy for product and feature launches, ensuring verticalized use cases, proof points, and customer stories demonstrate measurable ROI
• Develop Vertical-Specific Strategies: Build and activate vertical positioning, messaging, and value frameworks in partnership with Sales and Growth Marketing to engage key industry segments
• Empower Sales and Customer Success: Collaborate across teams to develop persona maps, competitive insights, and vertical playbooks that align with each segment’s unique challenges
• Lead, Coach, and Scale the PMM Function: Mentor a talented team of product marketers, fostering operational excellence and a culture of curiosity, innovation, and accountability
• Partner Cross-Functionally: Influence at the executive level, aligning Product, Sales, and Marketing to ensure customer insights translate into meaningful actions and measurable outcomes