Senior Manager of Marketing Operations, Boulevard
$138.3-194.6k
Salary is dependent on location. Offers equity
Business management platform for self-care businesses
Be an early applicant
Business management platform for self-care businesses
201-500 employees
Be an early applicant
$138.3-194.6k
Salary is dependent on location. Offers equity
201-500 employees
Company mission
To empower everyone to look and feel their best – one client, professional, appointment, and business at a time.
Role
Who you are
- 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS
- 5+ years of people leadership experience
- Deep expertise with Marketo and Salesforce
- Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management
- Experience partnering closely with Sales, RevOps, and Data teams
- Proven ability to connect marketing initiatives to pipeline and revenue outcomes
Desirable
- Experience implementing AI-powered workflows, automation, or operational improvements
- Experience with Self-Serve Acquisition programs and hybrid sales-led motions
- Familiarity with tools such as Customer.io, Chameleon, HockeyStack, Snowflake, or Sigma
What the job involves
- Boulevard is seeking a Senior Manager, Marketing Operations to lead our marketing infrastructure, automation ecosystem, and AI-enabled growth operations
- This role sits at the intersection of Marketing, Sales, RevOps, and Data, owning the systems, processes, and insights that connect marketing activity to pipeline, revenue, and customer lifecycle outcomes
- We're looking for a strategic operator who combines deep marketing operations expertise with a passion for leveraging AI and automation to improve efficiency, accelerate execution, and drive measurable business impact
- Marketing Operations & Strategy
- Own and evolve Boulevard's marketing operations strategy, systems, and processes
- Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes
- Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiency
- AI & Automation
- Identify, implement, and scale AI-powered workflows and automation opportunities
- Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement
- Drive adoption of AI-enabled tools and best practices across the marketing organization, including identifying and shipping at least two AI-enabled workflow improvements with measurable impact on funnel efficiency or team productivity in your first 6 months
- Marketing Systems & Lifecycle
- Own and optimize Boulevard's marketing automation stack, including Marketo, Customer.io, and related GTM systems
- Design scalable segmentation, lead scoring, lifecycle, and customer journey frameworks
- Ensure data integrity, operational scalability, and system reliability
- Analytics & Insights
- Develop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impact
- Partner with RevOps and Data teams to deliver actionable insights and forecasting
- Team Leadership
- Build and lead a high-performing Marketing Operations team
- Establish best practices for execution, experimentation, documentation, and continuous improvement
- Marketing at Boulevard plays a critical role across the customer journey. This leader will help build the systems, automation, and operational foundation that enable our teams to scale efficiently, make smarter decisions, and deliver exceptional customer experiences
Our take
Boulevard is a business management platform developed to help streamline the operations of appointment-based businesses, particularly spas and hairdressers. Boulevard addresses the challenges of spas and hairdressers by designing software that makes it easier to automate workflows, scheduling, and pricing, helping drive customers through their doors.
The global spa and salon market is projected to reach a market size exceeding $447 billion by 2032. Traditionally, appointment-based businesses have been heavily reliant on paperwork and receptionists, but Boulevard is looking to modernise the industry by helping drive efficiencies, profit, and a better customer experience.
Boulevard is one in a sea of companies offering software to digitise appointment-based businesses. However, the substantial funding it's raised across multiple rounds and a 500% increase inrevenue over three years demonstrates that it has maintained traction in the market as it grows. Its most recent investment is earmarked for growth in major self-care verticals and to fuel AI R&D. To bolster its offering in a competitive marketplace, Boulevard launched Boulevard Capital in 2024, a growth funding platform for businesses that use its booking software.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2025
$80m
SERIES D
Aug 2022
$70m
SERIES C
Total funding: $188m
Company benefits
- Premier Health Benefits - 100% coverage plan options from Blue Shield of CA, Beam, and VSP
- Flexible Vacation & PTO
- Quarterly Bonus - Get rewarded when we reach our revenue targets
- 401k Match
- Boulevard Bucks - Get $200 to experience a Boulevard partner or self-care provider every quarter
- $250 upon signing and $75 monthly for your home workspace
- Fully Remote
Company HQ
Central LA, Los Angeles, CA
Leadership
Matt Danna
(CEO)Started their career with 6 years in Product at DeviantArt, before working at Fullscreen as VP of Product. After brief Product Consultancy roles, they co-founded Boulevard as CEO in February 2016.
Sean Stavropoulos
(CTO)They studied at California Polytechnic before working as a Honeywell Aerospace Systems Engineer and in Engineering at Fullscreen for almost 3 years. They spent a year as a Startup Consultant before co-founding Boulevard with Matt.
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