B2B Marketing Manager, Calibrate
+ Opportunity for equity
Obesity and metabolic health treatment
Job no longer available
Obesity and metabolic health treatment
201-500 employees
Job no longer available
+ Opportunity for equity
201-500 employees
Company mission
To change the way the world treats weight.
Role
Who you are
- The ideal candidate for this role has a strong track record of managing projects with multiple stakeholders, has experience developing B2B marketing materials, is proficient in Hubspot, Salesforce, and understands the sales funnel
- 3+ years of experience in B2B marketing, B2B event marketing, sales enablement or similar roles
- Industry awareness of healthcare, SaaS, technology, or employer services
- Proficient in writing medium-form content and presentation creation for sales teams including compelling storytelling
- Comfortable working with Salesforce and Hubspot
- Self-starter who is comfortable with quick pivots and fluid planning cycle
- Excellent project management skills and attention to detail
- Enthusiasm for connecting with clients and partners and a passion for excellence
What the job involves
- Calibrate is looking for a Manager, B2B Marketing to join the Calibrate Marketing Team
- In this role, you will have the opportunity to become an expert on the Calibrate product and develop strategies to communicate program value for our B2B prospects
- You will work collaboratively across marketing, sales, product, and communications to directly contribute to key projects focused on commercial client expansion and member enrollment
- Build B2B integrated marketing campaigns to generate demand for both brand awareness and net new opportunities
- Assist with frameworks for buyer personas, segmentation models, positioning, and messaging to inform marketing and sales
- Build outreach sequences from B2B campaigns for TOFU outreach
- Implement sales enablement strategies to optimize and automate our campaigns
- Create and manage commercial content and updates for the greater Calibrate organization including presentations, demos, and sales materials
- Manage commercial events and tradeshows in parallel with the Commercial sales team to drive meaningful lead generation
- Interact directly with prospects, clients, and partners to build awareness of Calibrate and drive projects/collaborations forward
- Manage projects related to commercial sales development, marketing campaigns, and member enrollment
- Collaborate with sales to manage RFPs for net new logos in the B2B space
- Work with stakeholders to define systems and strategy for revenue teams including sales process alignment and adoption, managing systems and technology, and enabling cross-functional alignment (Marketing, Sales, CS) for customer end to end journey
Our take
Obesity affects four in ten Americas, yet treatment has long been overlooked, often framed as a lifestyle problem rather than a healthcare issue. Calibrate is working to change that by combining prescription weight-loss medications with structured behavioral and physiological coaching designed to support long-term health.
The company's program integrates GLP-1 medications with physician-guided care and personalized coaching. These drugs have shown strong results in clinical trials, but questions remain about long-term safety an whether weight loss can be sustained after patients stop taking them. Calibrate's approach aims to address that challenge by pairing medication with lasting behavior change.
Since launching, more than 100,000 members have participated in the program, generating one of the industry's largest real-world datasets on physician-guided weight and metabolic health outcomes. In recent years, the company has shifted away from its original direct-to-consumer model and now focuses on partnerships with employers and health plans. This move reflects growing demand from organizations seeking structured solutions to manage the rising costs and long-term use of GLP-1 medications.
Steph
Company Specialist at Welcome to the Jungle
Insights
-23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2023
$29m
GROWTH EQUITY VC
Aug 2021
$100m
SERIES B
Total funding: $156.6m
Company HQ
Union Square, New York, NY
Leadership
Rob Rebak
(CEO & Board Director)Rob is the co-founder and Managing Partner of HealthtechMTA as well as a Board Director at 83bar and Navigator Healthcare. Previously, he was the CEO of Mosaic Diagnostics and |Forefront Telecare.
Share this job