Demand Generation Manager, Panther
$115-160k
OTE
OTS 90/10 pay split + Incentive Stock Options
Security monitoring platform for the cloud
Open for applications
Security monitoring platform for the cloud
201-500 employees
Open for applications
$115-160k
OTE
OTS 90/10 pay split + Incentive Stock Options
201-500 employees
Company mission
To make security teams smarter and faster than attackers.
Role
Who you are
- 4+ years of experience in B2B demand generation, digital marketing, or ABM
- Experience managing multi-touch campaigns and nurturing complex buyer journeys
- Strong knowledge of marketing automation and CRM systems
- Analytical mindset with the ability to interpret campaign data and optimize for performance
- Collaborative approach with proven success working cross-functionally with field and partner marketing teams
- Excellent project management and communication skills
What the job involves
- This role owns execution and optimization of Panther’s digital demand generation engine. The focus is on scalable pipeline creation through paid media, lifecycle marketing, and organic social programs targeting security practitioners and decision-makers
- This person will act as the primary liaison with Panther’s digital agency and manage day-to-day campaign execution
- Plan and execute integrated digital demand generation campaigns
- Manage paid media strategy and external agency relationships (LinkedIn, programmatic, digital channels)
- Own organic social media execution and growth
- Manage execution of influencer marketing programs, including creator coordination, campaign rollout, and integration of influencer content across paid, organic social, and digital demand campaigns
- Track and optimize influencer performance, ensuring programs contribute to audience growth, engagement, and pipeline generation
- Manage campaign setup across email, landing pages, and digital channels
- Build and optimize nurture and lifecycle programs within HubSpot in partnership with Marketing Ops
- Conduct audience segmentation and targeting aligned with ABM strategy
- Test messaging, creative, and conversion paths to improve performance
- Track campaign performance and provide reporting insights
- Collaborate with Field Marketing to support event promotion and follow-up
Our take
The increasing adoption of cloud platforms has made it more and more difficult for security teams to monitor all aspects of their business. Panther solves this problem with its scalable solution specifically tailored for cloud-first companies.
Panther's platform acts as an alternative to traditional SIEMs, which have failed to keep up with the shift towards cloud services. Panther was founded by security engineering experts from companies such as Airbnb and AWS. This has allowed the company to keep developers' and security teams' needs and challenges in mind. And in 2021, the company raised an impressive $120M in funding, making it a unicorn. This is a testament to Panther's growing impact in the cloud security sector.
Panther's main challenge will be competing with rival cloud security SIEMs like LogRhythm and QRadar. However, Panther's ongoing funding success, strategic partnerships and growing roster of enterprise clients (which now includes AWS and Dropbox) indicate that the company is gathering further momentum.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Healthcare coverage: Comprehensive medical plans for employees and families, with dental and vision benefits included.
- Unlimited PTO: Unlimited PTO with recommended 15-day minimum, plus up to 12 weeks paid leave for family care.
- Performance incentives: Every Panther can share in our success through individual and company-wide performance incentives.
- Mental health support: Free therapy sessions, care navigation, and 24/7 EAP resources for you and your family.
- Financial security: Automatic 401(k) enrollment, company-paid life insurance, and long-term disability coverage.
Company HQ
SoMa, San Francisco, CA
Leadership
Jack Naglieri
(Founder & CTO)Jack previously spent nearly 3 years at Airbnb as a Senior Security Enginer and Security Engineering Manager. Prior to that, he spent over 3 years at Yahoo! aws a Security Analyst and Security Engineer.
William H. Lowe
(CEO)William joined Panther in 2020 as Head of Business Operations, moving into the role of VP of Customer Success in 2021, COO in 2022 and CEO in 2024. Prior to Panther, he spent 8 years at Gluu as a Director of Marketing/Operations.
Julian Giuca
(CPO)Prior to joining panther in 2025, Julian was the CEO of Datable.io. Before tha, he spent nearly 12 years at New Relic, joining as a Senior Software Engineer before moving into the role of Principal Engineer, Product GM & Principal Software Engineer and finally Senior Director of Product Management.
Shannon King
(CMO)Prior to joining panther in 2026, Shannon was a VP of Marketing at Stigg and Palantir Technologies. She also worked as a Director of Demand Generation and served as the Interim Head of Marketing at Sourcegraph.
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