Senior Growth Marketing Manager, Industrious
$130-140k
Eligible for an annual 12.5% bonus and participation in our long-term incentive program
Coworking & private office space
Job no longer available
Coworking & private office space
1001+ employees
Job no longer available
$130-140k
Eligible for an annual 12.5% bonus and participation in our long-term incentive program
1001+ employees
Company mission
To meet people where they are to deliver a better work experience.
Role
Who you are
- We’re looking for a Senior Growth Marketing Manager who is passionate about scaling marketing impact through data-driven decision making, experimentation, and creative problem-solving
- You are also a kind, thoughtful, quirky team player who doesn’t take themselves too seriously
- A results-driven, self-starter who isn’t afraid to roll up their sleeves and take ownership of initiatives, relentless driving towards business goals
- A collaborative partner who thrives in cross-functional environments – building strong relationships with sales, operations, and technology teams to deliver on shared outcomes
- Data-driven, with a persistent desire to uncover insights, ask “why,” and take action
- Experienced in building and maintaining complex omni-channel attribution models
- Comfortable taking a hands-on approach with performance marketing channels, managing budgets and optimizing for growth
- Proficient with SEO fundamentals and how organic search drives long-term revenue growth
- Skilled at designing and analyzing A/B and multivariate tests to inform decisions
- Motivated by learning and experimentation, always testing, iterating, and taking calculated risks
- A strategic thinker who also thrives in execution—equally comfortable in spreadsheets, dashboards, and campaign platforms
- Excited to help build a customer-centric, growth-minded organization
- Passionate about hobbies and interests outside of work that help you bring your best self to work each day
- 6+ years of experience in growth, performance, or high impact digital marketing roles
- Proven track record of managing paid media campaigns across multiple channels with measurable success
- Strong proficiency with analytics tools (e.g., Google Analytics, Looker, Tableau)
- Hands-on experience with attribution modeling and marketing automation platforms
- Prior experience implementing SEO best practices and strategies
- Demonstrated ability to embrace and actively leverage AI tools to streamline workflows, unlock insights, and drive solutions to support business growth
- Strong testing & optimization background (A/B, multivariate, funnel analysis)
- Comfort with data analysis and statistical methods (Excel/Google Sheets)
What the job involves
- At Industrious, we’re building a world-class coworking experience that combines thoughtful design, hospitality, and flexibility
- This is a high-visibility role that sits at the intersection of strategy, analytics, and hands-on execution. Reporting to the Director of Growth Marketing, you will own and optimize opportunistic performance channels, implement and maintain attribution models, and unlock new opportunities to fuel member acquisition and revenue growth
- Attribution & Analytics: Build, implement, and maintain omni-channel attribution models to ensure accurate performance tracking of marketing campaigns and serve as a thought leader in how to convey key business metrics to leadership
- Performance Marketing: Expand the scope of our paid marketing apparatus, bringing opportunistic channels to the table – including programmatic and audio – and fully managing and scaling campaigns across these channels
- SEO & Non-Paid Growth: Lead SEO initiatives to drive incremental organic traffic to the Industrious website and sales funnel, and guide cross-functional teams on best practices and insights to fuel growth
- Experimentation & Testing: Design, launch, and analyze A/B and multivariate tests across paid channels, e-mail and website to continuously improve campaigns, funnel performance, and user experience
- AI & Innovation: Approach our business needs with mindfulness on how AI can be used to streamline workflows and unlock new business opportunities
- Cross-functional Collaboration: Partner with Operations, Tech and Sales to align on the member and prospect experience
- Reporting & Insights: Track and synthesize data across all marketing channels, to highlight wins, learnings, and opportunities to inform future strategy
- Broker Marketing: Support our broker relations team and provide guidance and reporting around marketing driven tactics to engage brokers
Our take
Industrious was founded in 2012 when its creators noticed that people often work d better in hotel lobbies and coffee shops than in traditional offices. This inspired the company to develop flexible workspaces that blend the casual environment of public spaces with the resources, security, and professionalism of an office setting.
Shared flexible workspaces are nothing new, but Industrious has successfully differentiated itself from larger competitors like WeWork by focusing on management contracts with landlords rather than leasing properties. The company has seen its revenue triple in recent years and has even taken over WeWork's former headquarters in Manhattan.
As demand for smaller, flexible office spaces grows, Industrious is thriving. With partnerships like CBRE and its expansion into key markets, the company is ready to capitalize on the shifting trends in office space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
GROWTH EQUITY VC
Aug 2019
$80m
SERIES D
Total funding: $322m
Company benefits
- Healthcare - We care deeply about the physical and emotional well-being of our employees. That’s why we offer a range of plan options through United Healthcare, including a variety of employer-paid plans that provide coverage for employees and their families
- Flexible Vacation Time - At Industrious we have a flexible PTO policy. This encourages people to enjoy life outside of work, recharge and look after their mental and emotional health. Take the time you need to have a balanced and fulfilling personal life
- Paid Parental Leave - Families come in all shapes, sizes, and types. We welcome each new addition with generous paid leave so that you can bond with your new child
- Learning & Development Grant - We’re committed to your professional development. We’re proud to offer a yearly grant so that you can take a class or learn a new skill
- Employee Resource Groups - These groups support, promote, and celebrate team members united around shared characteristics or life experiences
Company HQ
Union Square, New York, NY
Leadership
Jamie Hodari
(Co-Founder & CEO)Prior to Industrious, they co-founded and served as the CEO at Kepler, a rapidly growing experimental university that Scientific American called a "daring global experiment" to bring "top-tier instruction to the neediest parts of the planet."
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