Retention Marketing Manager, Etsy
$96-124k
You will also be eligible for an equity package and an annual performance bonus
More information about location
2+ days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Posted today
eCommerce platform for handcrafted goods
1001+ employees
Posted today
$96-124k
You will also be eligible for an equity package and an annual performance bonus
More information about location
2+ days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- This role requires a strategic problem solver with a strong background in retention and email marketing, excellent analytical skills, and the ability to collaborate effectively across teams to drive seller engagement and achieve key business objectives
- Over 5 years of demonstrated success in Retention Marketing roles within fast-paced environments, preferably in global e-commerce or marketplace settings
- You have the ability to develop and implement sophisticated multi-channel strategies and experimentation roadmaps with strong technical proficiency in Marketing Automation Platforms and third-party email providers; experience with Braze is preferred
- You are highly organized and meticulous, capable of adapting swiftly to evolving business needs while maintaining a focus on long-term objectives
- You operate with integrity, confidence, and compassion. You are passionate about collaborating with members across the organization. You lead with optimism, empathy, and embrace differences
- You make decisions grounded in data and customer experience. You have experience analyzing campaigns post-launch and maintaining reporting. SQL knowledge and experience with audience building is preferred
- You have a deep understanding of how personalized marketing campaigns and automation drive an extraordinary user experience and influence behavior. Have shown success in crafting campaigns that drive a significant change in how users adopt or use products
- Expert HTML and CSS skills
- You are familiar with CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
- Familiar with Etsy and are excited to support sellers in building confidence and growing their businesses
What the job involves
- We’re looking for a Retention Marketing Manager to reach our sellers and help deliver the tools and education to help them manage their small businesses
- You will build personalized seller experiences through multi-channel campaigns, including the opportunity to use predictive intelligence and robust automation tooling
- You will be responsible for developing and implementing comprehensive multi-channel strategies to improve seller engagement and drive the adoption of Etsy's tools and services
- You will collaborate closely with cross-functional teams, including Marketing Analytics, Seller Marketing, and Product Marketing, to align initiatives with our strategic product priorities and Etsy’s long-term company strategy
- This is a full-time position reporting to the Manager, Seller Retention & Engagement Marketing
- Shape the Seller Engagement roadmap: Play a part in the development of a long-term Seller REM roadmap, delivering prioritized projects, experiments, and campaigns that align with Etsy's strategic objectives
- Define & implement multi-channel marketing strategies: Build and implement multi-channel strategies in partnership with Marketing Analytics and Seller Marketing teams. Define target audiences, determine contact frequency, improve customer experience, and establish automation requirements to optimize engagement
- Apply expertise to drive impact: Leverage your deep understanding of email, push, and in-app messaging channels to inform discussions and decisions, ensuring the effective execution of campaigns that meet or exceed goals
- Drive product actions through cross-functional collaboration: Partner with Product Marketing and other teams to increase seller awareness and adoption of tools that drive business growth
- Campaign management: Lead the end-to-end email production process for key initiatives, including drafting briefs, crafting REM technical enablement documentation, segmenting and building audiences, constructing and launching emails, and conducting post-launch analyses
- Analyze & optimize performance for continuous growth: Analyze engagement metrics to identify trends and insights. Share findings regularly with partners and continuously refine campaigns based on past performance and evolving email marketing methodologies
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company values
- We commit to our craft - Our work has the power to change lives. That’s why we strive to learn continuously and excel at what we do
- We minimize waste - Time, resources, and energy are precious, so we focus only on what will have the greatest impact
- We embrace differences - Diverse teams are stronger, and inclusive cultures are more resilient. When we seek out different perspectives, we make better decisions and build better products
- We dig deeper - The best solutions to meaningful challenges are rarely easy or obvious. We stay curious, balance our intuition with insights, and decide with confidence
- We lead with optimism - We believe in our mission, and we believe in each other. We see the world as it is, set ambitious goals, and inspire one another with generosity of spirit. Together, we reimagine what is possible
Company HQ
Downtown Brooklyn, NY
Articles
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
People progressing
Became the Director of International Strategy and Operations after a year and 2 months as a senior manager in the division. After nearly 5 years in that role, they became Director of Marketing and International Strategy & Operations, and six months after that was promoted to Senior Director in that same department.
Salary benchmarks
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Diversity, Equity & Inclusion at Etsy
- Diversity is a priority at Etsy, owned by everyone:
- A diverse workforce is critical to Etsy’s success—it makes us a stronger, better, more resilient and more relevant company. We have an inclusive culture and each of us actively creates opportunities for underrepresented groups to join, thrive and advance at Etsy
- We welcome all perspectives:
- As individuals, we invite a variety of viewpoints and experiences—especially when they conflict with our own. We encourage questions more than statements, and provide a safe environment in which all employees can surface and discuss concerns
- We measure and share openly:
- We contribute to broader progress by evaluating, iterating and transparently communicating our successes and failures internally and externally
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