Director of Marketing, Blend
Offers equity
Digital lending platform
Open for applications
Digital lending platform
1001+ employees
Open for applications
Offers equity
1001+ employees
Company mission
To provide better lending for everyone, streamlining the end-to-end customer journey for banking products.
Role
Who you are
- Be quantitative: promote a culture that is data and insights driven
- Set a framework that uses research-driven insights and measurements and turn these into strategic action that has a positive impact on business performance
- Lead and mentor: develop a talented team of marketing and communications professionals to deliver valuable contributions to Blend and achieve overall career success
- Has a demonstrable record of success in high growth-stage companies leading all aspects of marketing
- Deally, will have experience at both enterprise SaaS and consumer technology companies
- Has been successful in building partnerships with product, sales, and customer success teams to understand the user, shape the product roadmap, and successfully bring products to market
- Has a record of attracting, retaining and developing diverse teams
- Highly motivated and self-starting
- Thrives in a fast-paced, high-energy environment with multiple priorities and goals
- Highly collaborative and team oriented
- Has low ego and high intellectual curiosity
- Is optimistic, resilient and energetic
- Deals effectively with pressure while initiating and responding positively to challenges and new ideas
- Is excited to get in the details while simultaneously coaching and developing other members of the team to perform at a high level
What the job involves
- The Director of Marketing will be responsible for developing and leading a team that has a primary focus on demand generation, customer acquisition and retention, partner marketing, and content strategy
- The secondary focus will focus on branding, public relations, external and internal communications
- Given Blend’s rapid expansion and growth into new product verticals, the company is looking for a dynamic, results-driven executive who brings a unique combination of strategic vision, poised and principled leadership, creativity, and analytical rigor to every endeavor
- Accelerate growth: draw on deep data analysis, creativity, experiments, and prior experience to win new customers and expand Blend’s relationships with existing customers
- Deeply understand Blend’s platform and products and partner closely with the product
- Predict the future: understand market trends, customer needs, usage, and buying behavior to size market opportunities and customer demand for Blend’s products
- Develop a winning strategy and execute on it: create a measurable marketing strategy to thoughtfully present an ever-more compelling and attractive message to Blend’s customers and stakeholders
- Collaborate across the company: partner with company leadership, product, engineering, sales, customer success, and finance to define strategic priorities, milestones and corresponding forecasts and budgets
- Empower sales and partnerships: provide our sales team, partners and users with clear messaging and materials for the latest Blend products
- Provide thought leadership: be an exceptional storyteller, able to see the big picture, propose innovative solutions to complex problems, and articulate clear goals, insights, plans and achievements
Our take
Recent years experienced a housing boom, with more than 13 million mortgages closing in the United States. This came despite restrictions limiting traditional ways of buying property. In short, the vast majority of housing deals were done online.
One of the companies fueling this upsurge was Blend, a digital banking platform with the aim of simplifying the mortgage process. The platform is used by major banks and financial institutions to offer mortgages and consumer loans, with Blend processing an average of $5 billion in transactions every day.
Due to the surge in demand, Blend’s revenue increased by 90% in the past few years. While we saw low-interest rates and a rise in demand for mortgage insurance, the demand for Blend’s services could wane if interest rates rise again. To counter any threats, Blend set out a "path to profitability" in 2023 that includes a 28% reduction in its employee base, a product suite enhancement sweep, and a shift in financial leadership.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jan 2021
$300m
SERIES G
Aug 2020
$75m
SERIES F
Total funding: $665m
Company benefits
- Comprehensive health benefits
- Wellness program that covers a variety of activities, gym memberships, and more
- Partnerships to support all of life’s milestones: Origin Financial Wellness, Compsych Employee Assistance Program, RocketLawyer Legal Plan, and more
- Various leave programs including 16 weeks of paid parental leave with no tenure requirement
- Thoughtful, regular performance reviews
- Support for workshops and lectures to develop your craft
- Competitive compensation packages, meaningful equity, and 401(k) plan
- “Employee-first” environment, where most employees can work wherever they choose
- Flexible work schedule
- Open vacation policy
Company values
- Advocacy
- Authenticity
- Integrity
Company HQ
Chinatown, San Francisco, CA
Articles
Leadership
Nima Ghamsari
(Head)They studied Computer Science at Harvard before working for 4 years in Business Development and Engineering at Palantir Technologies. They left in April 2012 to co-found Blend in May.
Erin James Collard
(Board Director)Head trader at Peter Thiel's fund Clarium Capital Management, co-founded Blend and served as CFO for 6 years before stepping down.
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