Spotter offers digital-creatives the opportunity to transform content creation as a hobby to a full-time job by providing them with the capital to do so. The company provides cash upfront to creators in exchange for ownership of any future ad revenue their videos generate.
Not dissimilar to venture capital investments, Spotter has applied this model to the digital content world, an increasingly lucrative industry. It is well placed to continue rapid ascension given its impressive clientele, some of YouTube’s most popular creators - such as Mr.Beast and Dude Perfect - whose cumulative content has amassed a combined 50 billion minutes in watch time.
2022 investment from Japan’s SoftBank and further venture capital positions Spotter to invest $1 billion with YouTube creators through 2023, cementing it as the leading partner of content creation.
Steph
Company Specialist at Welcome to the Jungle