Marketing & Communications Lead, Companjon
More information about location
Bespoke embedded insurance solutions
Job no longer available
Bespoke embedded insurance solutions
21-100 employees
Job no longer available
More information about location
21-100 employees
Company mission
To enhance people's digital lifestyles by offering fast and fully customised embedded insurance when they need it most.
Role
Who you are
- A Master’s degree in Marketing, Business Administration, or a related field, or an equivalent blend of education and extensive professional experience
- Additional qualifications in international business or digital marketing are highly advantageous
- Relevant experience in marketing leadership roles within the digital economy, eCommerce, or technology-driven sectors
- A strong background in steering marketing strategies in startup environments and scaling businesses in global markets
- Proven track record of developing and executing comprehensive marketing strategies that drive growth, brand recognition, and customer engagement on a global scale
- Demonstrated ability to prioritize and implement initiatives that align with overarching business goals
- Deep understanding of international markets, consumer behaviors, and digital trends
- Expertise in tailoring marketing campaigns and communication strategies to diverse regional and cultural contexts
- Expertise in leveraging cutting-edge marketing technologies, tools, and platforms
- A strong grasp of data analytics, digital marketing channels, CRM systems, and automation to optimize marketing efforts and achieve measurable results
- A forward-thinking approach with a passion for innovation. Ability to adapt swiftly in a fast-paced, ever-changing digital landscape, and to drive creative solutions that keep the company ahead of industry trends
- Fluency in English, other European languages a plus
- Strong sense of confidentiality and responsibility
- Ability to work with multiple deadlines under pressure
- Highly motivated and constantly aiming to improve
- Startup mindset- comfortable working in a highly dynamic environment
What the job involves
- As our Marketing & Communications Lead you are responsible for defining, overseeing and managing our annual marketing and communications strategy, plans and campaigns
- Together with your team you will execute a wide array of marketing-related activities to ensure our brand’s message is in line with the company goals
- You’ll lead areas including content marketing, our website, developing, and tracking marketing programs and supporting key departments like our strategic partnerships team
- Strategic Leadership: Develop and drive a comprehensive global marketing and communication strategy aligned with the company's vision, business objectives, and market positioning
- Lead the marketing team in executing strategies that enhance brand awareness, customer engagement, and market expansion on an international scale
- Global Brand Management: Oversee the creation, management, and evolution of Companjon’s brand across all markets. Ensure consistent brand messaging and positioning through all marketing and communication channels
- International Marketing Campaigns: Plan, create, and manage high-impact international marketing campaigns. Leverage data-driven insights to tailor strategies maximizing global reach and engagement
- Event Strategy and Execution: Lead the planning, organization, and execution of high-profile global events, including conferences and partner events. Ensure these events align with the company’s marketing objectives and deliver measurable results
- Stakeholder Collaboration: Act as the primary liaison between the marketing department and key stakeholders, including Strategic Partnerships Team, and international partners. Ensure alignment and effective communication of marketing strategies and initiatives across all levels of the organization
- Digital Transformation: Spearhead the continuous development of digital marketing strategies, including website optimization, and social media presence ensuring all digital channels reflect the company’s global ambitions
- Analytics and Optimization: Implement robust tracking, measurement, and analysis of all marketing activities. Utilize analytics to derive actionable insights, optimize campaign performance, and inform strategic decision-making
- Team Development and Management: Build and mentor a high-performing marketing team. Foster a culture of innovation, collaboration, and continuous improvement, ensuring the team is equipped to meet the dynamic needs of a global market
Our take
Despite the insurance industry being one of the largest in the world, it has operated the same way for hundreds of years, failing to utilise technology and innovation to become more streamlined. This leaves it at risk of being left behind by other sectors, which is what Companjon wants to change.
A leading European tech venture, it specialises in embedded insurance that’s fully digital, end-to-end, and hassle-free. Its EDI (event-driven interactions) model has already proven hugely successful in Asia, and as one of the early businesses to bring this into the Western markets, Companjon will have a big head start.
Having earned a strong reputation already, Companjon's priority is to capitalise on this momentum and continue propelling its growth in the sector. If the company continues to invest in the platform and make strategic expansion moves, it should continue on its streak of success.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Innovative hybrid working policy
- Unique career development
- Possibility to have a strong impact and independence
- Ownership of your future
- Direct access to top management
- Amazing diverse team
- Modern office with state-of-the-art tools
- Ongoing training and education
- Entertaining and fun events
Company HQ
Dublin Docklands, Dublin, Ireland
Leadership
Matthias Naumann
(CEO)Previously spent over 12 years at The Boston Consulting Group, in various roles, including CFO of EMEA and CEO/Chairman of Switzerland.
Salary benchmarks
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