Product Manager, Take Two Interactive

Marketing Technology & Innovation

Salary not provided

Mid and Senior level

Dublin

Video game publisher

Be an early applicant

Video game publisher

1001+ employees

B2CGamingPublishingEntertainment

Be an early applicant

Salary not provided

Mid and Senior level

Dublin

1001+ employees

B2CGamingPublishingEntertainment

Company mission

To be the most creative, the most innovative and the most efficient entertainment company.

Job

Company

Role

Who you are

As a Product Manager you demonstrate mastery of execution, solving ambiguous problems that support the strategy
You own outcomes in support of product strategy with accountability for both execution and direction of those projects
You define and launch product solutions for more complex user needs (player, marketer, partner)
3-5 years of practical experience developing and driving solutions powered by technology
Solid understanding of digital advertising, customer journey orchestration, and data architecture
Proven experience developing & implementing technology-powered solutions across AdTech, CRM, and Lifecycle management platforms
Strong background in digital innovation, preferably experience in the interactive entertainment industry
Ability to establish and navigate high-level relationships
Outstanding communication and skills and ability to position & advocate up to executive leadership
Demonstrated ability in designing and building metrics (e.g. acquisition, engagement, retention, etc.) to showcase value production & impact
Practical experience of budgeting, contract management, and compliance in a tech environment
Demonstrates strong creativity and scrappiness and can handle constraints with grace
Ability to clearly articulate technical concepts & solutions across a range of detail depending on audience, and via appropriate media (i.e., presentation vs. doc)

What the job involves

The Product Manager, Marketing Innovation & Technology role is based in Dublin and plays a critical part in leading the evolution of our Marketing Technology stack. The role emphasizes delivering significant value to our labels, under the umbrella of our parent company
We work alongside the Label’s (2K, Zynga, and Rockstar Games) Marketing, Live-Services and CX teams, leading and supporting the underlying technology stack used to enhance Marketing capabilities and measurement, in order to improve the player experience
The primary purpose of the role is to enable and further empower these teams to do what they do best – produce outstanding content and meaningfully engage players
As a critical partner on an integrated team that includes Marketing Intelligence and Player Data & Tech, your responsibilities will include managing the entire technology lifecycle - from interpreting business needs (known or discovered) through delivery, evangelization, and support
This role requires an acute understanding of Marketing & Technology platforms, experience leading complex cross-functional programs - serving as a bridge between business partners, vendors, and other collaborators
Analyze business needs and identity product opportunities across the business for products solutions within the marketing technology domain - prioritizing value creation, usability, viability, and feasibility
Formulate product requirements and author associated documentation (PRDs) that designate priority features and establish the product roadmap
Partner with engineering and other supporting teams to determine technical feasibility, prioritize features, and ensure implementation of requirements
Drive product evangelism and adoption of solutions tracking back to appropriate product or business metrics (both quantitative & qualitative for new or existing products)
Define and execute a multi-year strategy to unify the player experience across marketing, support, and commerce sites using our enterprise CMS as the core headless orchestrator
Lead the strategy to funnel web behavioral data and consent signals into our CDP, ensuring a single source of truth for player identity
Develop the product requirements for moving from static segmentation to real-time, data-driven hyper-personalization powered by CDP attributes and AI-driven content assembly
Establish strategic relationships with Marketing, technology, and data leaders across the labels
Develop relationships with the right Vendors and other supporting teams within Take-Two - bringing them together to solve problems quickly
Define the features and benefits of technology solutions and ensure they are appropriately communicated to all partners
Act as the primary bridge between Marketing, Customer Support, and E-commerce leads to ensure a consistent brand voice and functional parity across all web touchpoints
Manage strategic partnerships ensuring our roadmap stays ahead of vendor partner product releases and negotiating service levels that support our high-growth needs
Develop roadmaps and multi-year plans, and lead from idea to implementation
Focus on operational management and innovation, with a strong emphasis on generating value
Stay current with emerging technology and strategies used to support the customer experience and present findings regularly
Envision the future and elevate our capabilities to inspire and create a competitive advantage
Lead the implementation and maturation of AI agents within the stack to automate metadata tagging, SEO, and proactive compliance monitoring
Take lead on improving team processes including procurement, budgeting, enablement & support, and compliance
Establish and maintain efficient processes for product development and delivery
Drive continuous improvement initiatives to enhance team productivity and product quality
Ensure consent management platform is deeply integrated into the development lifecycle, automating global privacy compliance (GDPR, CCPA) without degrading site performance or player experience
Establish and enforce global tagging standards and data taxonomies in web engagement platforms to ensure the unified player records are built on clean, high-fidelity data
Drive the internal adoption of new tools and AI features, providing training and documentation to ensure marketing and content teams are utilizing the stack to its full potential

Our take

Parent company to some of the most successful video game companies and titles is Take-Two Interactive, one of the leading developers, publishers, and marketers of consumer interactive entertainment around the globe.

Developing and publishing principally through Rockstar Games, 2K, Private Division, and Zynga, Take-Two has powered industry-leading titles such as Grand Theft Auto, Red Dead Redemption 1&2, the catalog of NBA 2K games, BioShock, and FarmVille.

The company is looking to enter the world of crypto and blockchain, beginning with Zynga's Web3 game Sugartown in 2023. When competitor Ubisoft became the first developer to launch NFTs, the move faced backlash as many users saw it as a cash grab, which has certainly influenced Take-Two’s delay in entering the market. Time will tell how this foray into blockchain pans out for Take-Two.

With its well-established catalog of games (with some highly anticipated title releases, including GTA 6) Take-Two Interactive is a titan in the industry and is well set to see continued success, not only as its subsidiaries expand but through the capitalization of future tech opportunities in the highly innovative gaming industry.