Head of Growth, Mill
$158-202k
Office located in San Bruno, CA
Food waste recycling subscription company
Be an early applicant
Food waste recycling subscription company
201-500 employees
Be an early applicant
$158-202k
Office located in San Bruno, CA
201-500 employees
Company mission
To keep food from stinking up your kitchen — and the planet.
Role
Who you are
- 10-12 years of experience in consumer marketing with a focus on high-growth companies
- Demonstrated track record of scaling businesses across a diverse portfolio of paid marketing channels and surfaces
- Experience building full-funnel marketing and media strategies inclusive of campaigns, performance marketing, and success metrics
- Extensive knowledge of advertising channels, including bidding strategy, campaign design, and algorithmic best practices
- A minimum of 4 years of people management experience
- Deep understanding of marketing measurement, attribution, and incrementality, to help inform channel level and cross-channel marketing goals and success metrics
- Track record of forecasting budgets and acquisition targets, managing budget allocation decisions
- Experience with new channel expansion and scaling, including establishing test & learn programs for new channels
- Ability to move smoothly between high-level strategy and specific details
- Proven experience in leading work and managing cross-functional projects
- Consistently evaluates opportunities based on business impact and cost, can effectively prioritize based on opportunity size, and drive focus
- Strong analytical and reporting skills
- Knowledge of DSPs and martech stack technologies
What the job involves
- Mill is seeking an experienced and strategic Growth Marketing leader to oversee Mill’s demand generation
- In this role, you’ll be responsible for delivering against Mill’s demand generation and growth objectives for the year, the allocation and performance of a significant portion of Mill’s direct media budget and the overarching channel strategy
- This includes building out our paid media strategy across the funnel, channel approach, audience strategy, marketing-informed testing strategy, and measurement plan working closely with our product, analytics and creative teams
- Mill is looking for an energetic, passionate growth leader excited to drive Mill’s business through an exciting period of rapid scale, and inspired by a fast-paced, experimental and innovative approach to growth
- This role reports directly to our Head of Marketing
- Determine Mill’s growth strategy across paid marketing channels, inclusive of evergreen and experimental
- Develop, create, test and implement comprehensive paid growth strategies, messaging and campaigns driving new customer acquisition at scale
- Proactively define the appropriate annual and quarterly growth-related objectives and key results for direct area of ownership. Prioritize, surface, and articulate tradeoffs as well as risks/opportunities associated with different investment decisions
- Oversee media channel strategy, execution, and scale of priority paid marketing channels, including Meta (Facebook, IG), Google SEM, YouTube, Audio/Podcast and Streaming/OTT
- Establish a plan to evaluate new channels that could drive velocity like affiliate, influencer, referral or partner marketing
- Manage the investment strategy between Mill’s national efforts, and locally targeted campaigns with a focus on driving density, and expanding audience opportunities
- Leverage the insights from Mill’s analytics team to make informed decisions about strategy, and ensure reporting is accurate, timely and actionable across marketing, and for the business overall
- Establish channel and cross-channel measurement roadmap inclusive of MarTech infrastructure (e.g. measurement pixels) and channel incrementality testing and marketing attribution to enable accountability of paid marketing impact, establish performance KPI targets (e.g. CPA guardrails), and improve decision making with marketing investment
- Direct critical agency partners, in service of our strategy, including performance agencies, influencer agencies, SEO and affiliate resources and contractors
- Own the decision around third-party tools and attribution platforms. Determine when and where it is resourceful to use an agency partner vs manage in-house
- Partner closely with the creative and product teams on creative strategy, velocity, and the effective testing of creative concepts to optimize our channels and enable breakthrough campaigns and content for Mill. Raise the bar on media strategy and briefing to help inform creative strategy including building vision for full-funnel marketing and creative
- Stay up to date with the latest trends, best practices, and advancements in the Growth industry, use your insights and experience to develop and grow the growth-oriented Marketing team at Mill, in pursuit of Mill’s business goals
- Be a talent magnet, building a team of acquisition associates and further establishing Mill’s reputation. Drive vision for paid social team and the broader growth team as we scale
Our take
Wasted food and its decomposition do more for CO2 emissions globally than the entire airline industry combined. Whilst food waste bins run by local councils in the US do redirect the majority of food waste to recycling plants, there are still holes to plug, which is exactly what Mill is doing.
For a yearly subscription, customers can buy and use a combined waste tracking and impact app alongside the company’s purpose-made food waste bin. Unlike other bins for food waste, Mill’s product shrinks and dehydrates waste so that there’s no smell or runoff. Mill will dispose of your waste themselves, and use it for sustainable chicken feed.
With a number of high profile environmentally-friendly investors behind them, the Mill ecosystem has a range of benefits for company subscribers as well as individuals. Restaurants and offices can subscribe to Mill and help to move towards sustainability goals, whilst partnerships with local farms provide a solid revenue structure.
Mill is only available in the US, but since its successful first-gen launch in 2023, it has been using funding from that year to enhance its product offering and reach a wider market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Sep 2023
$70m
SERIES C
Jan 2023
$100m
LATE VC
Total funding: $170m
Company HQ
San Bruno, CA
Articles
Leadership
Harry Tannenbaum
(President)Previously Director of Hardware at Google, Director of Business Analytics and eCommerce at Nest Labs and Analyst at Gleacher Partner.
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