Senior Customer Marketing Manager, ZipRecruiter

• Bachelor's degree in marketing, business, or a related field (advanced degree preferred)
• Minimum of 7+ years of proven experience in an ABM/Customer Marketing role for a company focused on the Enterprise sales cycle
• Experience leading and executing multi-touch marketing campaigns focused on building customer relationships and creating new business opportunities
• Proven ability to manage vendors and agencies while seamlessly coordinating complex deliverables and projects across cross-functional internal teams and external partners
• Strong analytical skills with a data-driven mindset, demonstrating the ability to interpret complex data, develop insights to inform marketing strategies, prioritize investments, and lead data-driven discussions with key business stakeholders
• Proficiency in Salesforce, marketing automation platforms, and sales enablement tools (e.g., Marketo, HubSpot)

Desirable

• ZipRecruiter is seeking an experienced, highly motivated Sr. Manager, Customer Marketing to join our team to manage customer marketing across our enterprise business
• As part of the Enterprise Marketing Team, this person will work cross-functionally across sales and marketing to help achieve revenue goals and promote ZipRecruiter as a leading enterprise talent solution
• Build and manage ZipRecruiter’s Enterprise Customer Marketing strategy, including channel research, planning, content development, execution, and reporting
• Proactively engage with the sales and supporting teams to coordinate, communicate, and optimize the impact of Customer Marketing/ABM campaigns
• Create plans to reach business goals, including developing tailored messaging and content for specific personas and industry verticals
• Implement highly targeted Enterprise marketing campaigns to drive consideration and awareness including email, social, web, case studies, and more
• Ensure relevant marketing executions are properly set up in systems and tools for tracking and constant reporting
• Continuously optimize ABM strategies based on data insights
• Manage day-to-day requirements, reporting, data analysis, and deadlines, including working with team members to ensure marketing programs are executed with a high degree of quality
• Research industry sectors, organizations, and personas while staying updated on industry trends and best practices