Senior Product Marketing Manager, Sonatus
Offers equity
Office located in Sunnyvale, CA
Cloud-based solutions for software-defined vehicles
Be an early applicant
Cloud-based solutions for software-defined vehicles
101-200 employees
Be an early applicant
Offers equity
Office located in Sunnyvale, CA
101-200 employees
Company mission
Sonatus' mission is to create transformative solutions that unlock the full potential of software-defined vehicles..
Role
Who you are
- You have a robust technical marketing background in passenger and commercial automotive solutions, a creative edge in storytelling, and the ability to translate complex software concepts into clear, impactful narrative
- You have a proven track record in executing marketing campaigns that have led to meaningful results in marketing qualified leads (MQLs). You are passionate about technology, adaptable, and skilled in multimodal marketing
- Experience: Minimum 8 years in product marketing within software solutions; automotive experience, including commercial vehicles, is highly desirable
- Education: Technical background, ideally paired with an MBA
- Personal Attributes: Self-starter, resourceful, and skilled at owning all facets of product marketing
- Note: You will be asked for writing, presentation, and other content examples from successful marketing campaigns
- Exceptional storytelling, verbal, and written communication skills
- Proficient in PowerPoint and skilled in producing concise, impactful presentations
- Experience with white paper and case study development, ideally including direct authorship of medium- and long-format content
- Experience with multimodal content for demos, audio, and video podcasts
- Ability to learn new technologies swiftly and engage with subject matter experts effectively
What the job involves
- As a Senior Product Marketing Manager at Sonatus, you will bring your technical marketing expertise and storytelling ability to shape the messaging, positioning, and outbound marketing for one or more of our product offerings
- Own Product Positioning & Messaging: Develop clear, compelling messaging that differentiates Sonatus’ products in the market
- Content Creation: Create high-impact PowerPoint presentations, white papers, case studies, web content, and videos (to be produced by our video agencies) to drive engagement,
- Market Expertise: Leverage automotive and software expertise to tailor messaging to diverse audiences, including technical and business decision-makers
- Cross-functional Collaboration: Partner with Product, Engineering, and Sales teams to gather insights and craft effective marketing strategies
- Campaign Management: Lead outbound messaging strategies for one or more product lines, ensuring brand consistency and resonance with target audiences
- Market and Competitive Research: Use primary and secondary research to identify target market segments and distill competitive differentiation
Our take
Software-defined vehicles represent the biggest innovation in automobiles for decades, but there are large obstacles in the way of its growth. The software that defines such vehicles requires over-the-air (OTA) updates and other forms of maintenance if vehicles will be future-proof, and this can quickly become a time-consuming and resource-intensive process.
Sonatus develops cloud-based solutions for software-defined vehicles, providing a platform called Digital Dynamics that empowers automakers to harness vehicle data, add feature updates, diagnose problems, and maintain vehicle infrastructure wirelessly and in real time. The company achieves its flexibility through cloud-empowered data infrastructure, no-code software solutions, and working closely with clients.
Whilst the company faces competition from other IoT vehicle software companies such as Blackberry, Sonatus shows great potential to compete through its all-in-one approach to OTA vehicle software management. This has garnered the company impressive funding, which it will use to support its electric vehicle platform and increase production volume. In 2023, the company further exemplified its growing influence through a break into the Japanese market and an appearance on Forbes' America's Best Startup Employers 2023 list.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Dec 2022
$75m
SERIES A
Jul 2021
$35m
SERIES A
Total funding: $110m
Company benefits
- Stock option plan
- Health care plan (Medical, Dental & Vision)
- Retirement plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Unlimited paid time off (Vacation, Sick & Public Holidays)
- Family leave (Maternity, Paternity)
- Flexible work arrangements
- Free food & snacks
Company values
- Respect - for people, truth, and the role technology plays in improving lives
- Intelligence - that breaks barriers, fuels innovation, and creates the future
- Collaboration - with those who are committed to making a difference that goes beyond self
- Excellence - that far exceeds expectations and continuously strives to improve outcomes
Company HQ
Sunnyvale, CA
Articles
Leadership
Jeffrey Chou
(CEO)Experience as Senior Director of Engineering for Nuova Systems from 2005 to 2012. Founder of Diamanti from since 2012.
Yu Fang
(CTO)Head of Mobile Engineering for NAUTO from 2016 to 2018. Experience as CTO of CARDFREE.
Salary benchmarks
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Diversity, Equity & Inclusion at Sonatus
- Sonatus is a tight knit team aligned around a unified vision. We put progress ahead of politics and are not afraid of asking tough questions. Sometimes we get too busy to say it, but you can be confident that you and your contributions will matter every day. We embrace diversity in all regards because respect is ingrained in our every fiber.
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