Senior SEO Account Director, Visualsoft

• Extensive, proven experience either agency or client side specialising in SEO
• Extensive experience of SEO management
• Proven expertise in external SEO platforms and tools, analytics, forecasting and measurement
• Experience in building and executing SEO strategies, whether in-house or for clients
• Working to tight deadlines as a team and as an individual
• Client-facing experience at a senior level
• Client meeting experience and proven strategy presentation skills
• Experience in ecommerce
• Experience delivering results in collaboration with other digital channels e.g. PPC, CRO, Marketplaces etc
• Advanced GA4 user with experience regarding tracking (common issues & troubleshooting)

Desirable

• As a Senior SEO Account Director, you will be responsible for delivering the execution of SEO strategy services across our client portfolio
• Reporting to the SEO Strategy and PR Lead and Head of SEO, you'll be responsible for the implementation of the Visualsoft SEO strategy across a portfolio of our highest value clients, providing strategic insight and delivering growth in organic search
• You’ll lead a team of account directors within our SEO strategy squad, providing coaching & mentoring, leading on frameworks & strategy implementation, and be responsible for the quality of delivery across your direct reports and their clients
• You'll support our the SEO Strategy and PR Lead and Head of SEO and Head of SEO in advancing our SEO service offerings with the rollout of AI functionalities, establishing standardised frameworks, and ensuring integration across all search channels as we adapt to the future of Organic Search in the world of ecommerce
• Here at Visualsoft, our client relationships are key as your objective is to create a platform of growth & trust, driving innovation and efficiency from organic search, and delivering the highest possible quality
• You’ll work across our extensive client portfolio, championing our SEO strategy proposition across some of the UK’s biggest Ecommerce brands, working alongside our Head of SEO to deliver our revenue & growth objectives
• You’ll live and breathe the Visualsoft operational values of Strategy, Focus, Tempo, and Quality:
• Strategy - Doing what’s best for our clients, showcasing the outputs and outcomes that will drive growth in organic search
• Focus - Avoiding any distractions and focusing on the delivery of defined OKR’s for organic growth
• Tempo - Fail fast, fail often, iterate. Agility gives us an edge, and our learnings help us move faster
• Quality - Delivering on time to the highest standards & expectations of our client portfolio
• Coordinate the execution of the Visualsoft SEO Strategy across our client portfolio, leading the optimisation of all search products (Google Organic, Local, Shopping, etc.)
• Support the Head of SEO to shape the department's vision and objectives, embracing AI functionality, and continuing the development of our service
• Contribute to the development of our search strategy to maintain a competitive advantage in the industry
• Implement our standardised frameworks for strategic planning, research methodologies, and forecasting models, alongside the Head of SEO
• Develop and deliver reporting structures that effectively communicate SEO value and performance to our clients
• Design scalable processes that balance efficiency with customisation for client needs, harnessing the advantages of of AI integration
• Guide your team on best practice guidelines across all SEO disciplines, developing the skills of your team, and manage their progression through their career at VS
• Working alongside our Technical & Content teams, you help create a market-leading SEO function
• Identify opportunities to expand services within client portfolios, including opportunities to integrate with complimentary OLM services
• Measure and demonstrate SEO ROI for your own and your teams client portfolio
• Contribute to new business development through thought leadership and strategic insights from the SEO team
• You’ll manage a select client portfolio of premium clients including strategy coordination, client comms, reporting, meetings, and pitch activity
• You’ll contribute to client retention targets alongside the Content & Tech SEO teams, reporting to the SEO Strategy and PR Lead and Head of SEO
• Strategy is our UVP, our edge in the market; you’ll uphold the highest standards in best practices, fundamentals, and implementation of our SEO strategy
• Measured by Net Promoter Score (NPS), you’ll utilise your relationships and client outputs to ensure NPS is constantly high
• Client Satisfaction Surveys (CSAT) will be conducted at all available touch points; as our Strategy Director, you’ll be responsible for generating the highest client satisfaction results
• When NPS or CSAT scores are not as desired, appropriate action must be taken, leveraging your relationship and the work Visualsoft carries out
• You’ll contribute to the innovation and change of the VS SEO Strategy, you’ll be agile to changes in the market, and you’ll work hard to implement a consistent approach across the SEO Strategy team
• You’ll take full ownership and accountability for your results, implementing change where required to improve, and making refinements to suit different needs when needed
• You’ll help to curate the Visualsoft SEO Strategy in an ever-changing world of organic search
• You’ll lead the standard on measuring & reporting for SEO, using a robust forecasting and planning framework to demonstrate growth & potential from Organic Search
• You’ll support our SEO Strategy and PR Lead, and Head of SEO on the development of strategic frameworks
• You’ll lead on external and internal communications for the VS SEO Strategy, alongside our Content & Technical services
• You’ll manage a suite of SEO Tools to help set objectives, achieve targets, and deliver quality for your client portfolio
• Supporting performance & development – Holding regular 1-1s and formal reviews (probation, performance, and development), setting and aligning goals with business objectives, and ensuring everything is recorded in our HRIS, HiBob
• Coaching & feedback – Providing constructive feedback, recognition, and guidance to encourage growth, high performance, and continuous improvement
• Wellbeing & engagement – Actively managing team wellbeing, motivation, and engagement, while addressing any performance issues fairly and consistently in line with company policy
• Values & culture – Driving collaboration, accountability, and embedding Visualsoft’s company values and ways of working across your team