Director of Product Marketing, Jellyvision
$160-200k
Streamlining employee benefits
Be an early applicant
Streamlining employee benefits
201-500 employees
Be an early applicant
$160-200k
201-500 employees
Company mission
To improve lives by helping real people choose, use, and appreciate their benefits.
Role
Who you are
- 10+ years in product marketing, ideally with experience launching enterprise software in a B2B or SaaS setting
- Proven ability to drive strategic positioning in a competitive or crowded category
- Experience aligning cross-functional teams across product, marketing, and sales
- A track record of measurable impact, whether that’s revenue influenced, pipeline created, or win rate improved
- A customer-first mindset with the ability to translate insights into action
- A builder’s mentality: you’ve rolled up your sleeves and executed on major initiatives, not just overseen them
- Comfort navigating ambiguity and evolving priorities
- Familiarity with segmentation strategy, pricing/packaging, or partner marketing
- Strong storytelling and writing chops
- Nice to have: Experience in benefits, HR tech, or adjacent B2B SaaS verticals
- You’ll thrive in this role if you’re part strategist, part storyteller, part operator, and you’re ready to help Jellyvision bring something bold to market, with impact and intention
What the job involves
- We’re looking for a strategic, high-impact Director of Product Marketing to help define and deliver how Jellyvision shows up in the market: what we say, who we say it to, and how we turn strategy into action across teams
- Reporting to the VP of Marketing, you’ll lead a small (but incredibly mighty) product marketing function
- This role is central to how we connect product strategy to real-world outcomes
- You’ll help shape positioning and messaging, guide packaging decisions, and partner across Product, Sales, Finance, Demand Gen, and Content to ensure we’re aligned from roadmap to revenue
- You’ll lead high-stakes launches with discipline, clarity—and probably a few jokes along the way
- From crafting customer-facing narratives to equipping sales to close, you’ll play a pivotal role in how our product shows up and drives results
- We’re looking for someone who can zoom out to see the story, zoom in to make it real, and keep things smart, human, and focused on results
- Define the go-to-market strategy and cross-functional launch planning for a major new product and support go-to-market for an existing product
- Build and maintain a launch calendar that delivers ongoing marketable moments, not just big-bang launches
- Responsible for translating market opportunity into actionable strategy—defining how we win, where we grow, and how Product Marketing drives measurable business impact
- Define and evolve positioning, messaging, and packaging in close partnership with Product and Marketing leadership
- Translate complex product functionality into clear, compelling customer narratives
- We’ll measure success by:
- Launches that are on time, well-coordinated, and grounded in differentiated messaging
- GTM plans that drive measurable pipeline and revenue
- Clear alignment between product roadmap and marketing execution
- Drive organization-wide understanding of our differentiated value: what problems we solve, for whom, and why we’re different. Be the go-to resource for product messaging, both internally and externally
- Collaborate with Sales and RevOps to influence pipeline and revenue through enablement, collateral, and deal support
- Partner with Sales Enablement on enablement strategy and asset creation, ensuring materials are adopted, useful, and grounded in real deal insight
- Increased win rates, especially in competitive scenarios
- Sales team confidence in product messaging and collateral
- Consistent use and positive feedback on enablement materials
- Define and track Product Marketing OKRs that ladder up to company growth and revenue goals
- Gather insights from customer conversations, competitive research, and market trends to inform messaging and GTM strategy
- Lead pricing and packaging in partnership with Product and Finance
- Support analyst relations strategy and in collaboration with comms and PR partners
- We’ll measure success by…
- Messaging that evolves based on data, trends, and buyer behavior
- Pricing and packaging that supports commercial goals and improves deal velocity
- Strong visibility and alignment with analyst and media narratives
Our take
Navigating health benefits is confusing, and most people need help making sense of it. As healthcare costs clim and plans get more complex, companies are turning to tools like Jellyvision to simplify the experience. The market is shifting toward smarter, more personalized support, and Jellyvision is part of this change.
At the heart of Jellyvision is ALEX< a virtual benefits advisor that talks to employees like a real person (think funny, friendly, and easy to understand). ALEX gives personalized advice based on each person's life, family, and health needs, helping them make better choices without added stress.
Recently, the company's been on a roll. Now supporting a quarter of the Fortune 500 and recently integrating into Conduent's Life@Work Connect platform. Meaning even more employees can now access ALEX's support. And under leadership of CEO Amanda Lannert, Jellyvision has transformed from a quirky digital agency into a seiouss HR tech player, with big plans to keep improving and expanding.
Steph
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2017
$20m
LATE VC
Jan 2008
$5m
SERIES B
Total funding: $25m
Company benefits
- Medical, Dental, and Vision Insurance
- Majority of premiums covered for spouses/civil union partners/dependents
- Roth or Traditional 401(k) with match
- HSAs & FSAs with employer contributions
- Flexible-first PTO and work policies
- Self-care days to recharge
- Access to our Chicago office
- Gender-affirming support
- Generous parental leave, adoption, and surrogacy assistance
- Home office, gym, and wellness allowance
- Therapy stipend
Company HQ
Chicago Loop, Chicago, IL
Leadership
Amanda Lannert
(CEO)Amanda has served as the CEO of Jellyvision since 2011. They are also a Board Director/Member at various companies, including SportHero, P33 Chicago and Equilibria.
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