Senior Director of Product Marketing, SmartBear
API
More information about location
Office located in Somerville, MA
Software testing & monitoring
Be an early applicant
Software testing & monitoring
501-1000 employees
Be an early applicant
More information about location
Office located in Somerville, MA
501-1000 employees
Company mission
To be the first choice for software development teams of all sizes – giving them tools to immediately impact the delivery of tomorrow’s applications.
Role
Who you are
- Direct Marketing: Experience with marketing across eCom, direct and partner sales
- Leadership Experience: Proven experience in leading direct and matrixed teams of cross-functional stakeholders in marketing and beyond
- Product Launch Success: A history of successful new cloud-based product launches
- Pricing & Packaging: Ability to strategically price, package, and position technical products, evaluating the effectiveness of marketing strategies
- Solution Approach: Successful migration from single product marketing to a solution approach with refreshed messaging and positioning
- Urgency and Adaptability: Act with urgency and thrive in a fast-paced growth environment
- Location: Reside in the Boston area and able to commute into the office several days a week
What the job involves
- We are in search of an exceptional Senior Director of Product Marketing to champion our Market Leading API Management product portfolio from a marketing perspective
- This role entails overseeing our SmartBear API Hub and ReadyAPI products and spearheading the creation of new innovative offerings both on-premises and SaaS
- The Senior Director of Product Marketing will be responsible for developing and executing the go-to-market (GTM) strategy for all API SmartBear products and solutions sold directly and through marketplaces, covering positioning, messaging, enablement, and launches
- This leader will deeply understand our key software development and test audiences across the SDLC to strategically build and deliver impactful GTM strategies
- Marketing Products: Lead our SmartBear API Hub and ReadyAPI product portfolios, covering core product marketing, competitive analysis, customer and market research, and marketplace/channel marketing. Strengthen team capabilities and competitive market positioning
- Strategic Planning: Develop and lead the strategic plan for product launches, market growth plans, and occasional offer and bundle creation. Define success metrics for both existing and new products, articulating clear plans and milestones
- Analyst Relations: Drive our Analyst Relations strategy across all SmartBear products
- Sales Enablement: Lead efforts toward excellence in sales enablement, utilizing competitive intelligence and deep knowledge of our buyer audience to direct the launch of various resources such as video content, quizzes, interactive sessions, battle cards/kill sheets, and customer stories
- Cross-functional Collaboration: Collaborate closely with our Indirect Sales organization and other GTM leaders from Product Management, Growth Marketing, Product Engineering, Brand and Corp Communications, and others
- Market Voice: Act as the leading voice for the market and customers, recommending strategic decisions and positioning to senior executives across the company and functions
Our take
SmartBear delivers a portfolio of trusted tools to give software development teams enhanced visibility into end-to-end quality. It does this through innovative test management and automation, API development lifecycle tools and application stability APM software.
The company’s active peer-to-peer community is trusted by many millions of developers, testers and software engineers at organizations such as Adobe, FedEx, and Microsoft. Te company’s adaptable software features a growing list of integrated tools including SwaggerHub, ReadyAPI, Zephyr, TestComplete, and more.
The company has seen substantial international growth and has offices across the globe. Its partnerships with businesses such as BCT and Lemontree have further fuelled its accelerated international expansion. The company also continues to develop its suite, most recently through the integration of AI - which is supported both by internal development and the acquisition of QMetry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (1 round)
Mar 2020
$22.1m
GROWTH EQUITY VC
Total funding: $22.1m
Company benefits
- Wellness Reimbursement
- Company Sponsored Events
- Full Medical, Dental & Vision Plans
- 401k Match
- Paid Community Service Day
Company HQ
Assembly Square, Somerville, MA
Leadership
Frank Roe
(CEO)Has been with the company since 2018, serving initially as CRO before becoming CEO in 2020. Is also a Board Member at LastPass, Strategic Board Advisor at Appsurify and was VP of Sales (Cloud Apps) at Oracle.
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