Senior Director of Product Marketing, SmartBear

• Direct Marketing: Experience with marketing across eCom, direct and partner sales
• Leadership Experience: Proven experience in leading direct and matrixed teams of cross-functional stakeholders in marketing and beyond
• Product Launch Success: A history of successful new cloud-based product launches
• Pricing & Packaging: Ability to strategically price, package, and position technical products, evaluating the effectiveness of marketing strategies
• Solution Approach: Successful migration from single product marketing to a solution approach with refreshed messaging and positioning
• Urgency and Adaptability: Act with urgency and thrive in a fast-paced growth environment
• Location: Reside in the Boston area and able to commute into the office several days a week

• We are in search of an exceptional Senior Director of Product Marketing to champion our Market Leading API Management product portfolio from a marketing perspective
• This role entails overseeing our SmartBear API Hub and ReadyAPI products and spearheading the creation of new innovative offerings both on-premises and SaaS
• The Senior Director of Product Marketing will be responsible for developing and executing the go-to-market (GTM) strategy for all API SmartBear products and solutions sold directly and through marketplaces, covering positioning, messaging, enablement, and launches
• This leader will deeply understand our key software development and test audiences across the SDLC to strategically build and deliver impactful GTM strategies
• Marketing Products: Lead our SmartBear API Hub and ReadyAPI product portfolios, covering core product marketing, competitive analysis, customer and market research, and marketplace/channel marketing. Strengthen team capabilities and competitive market positioning
• Strategic Planning: Develop and lead the strategic plan for product launches, market growth plans, and occasional offer and bundle creation. Define success metrics for both existing and new products, articulating clear plans and milestones
• Analyst Relations: Drive our Analyst Relations strategy across all SmartBear products
• Sales Enablement: Lead efforts toward excellence in sales enablement, utilizing competitive intelligence and deep knowledge of our buyer audience to direct the launch of various resources such as video content, quizzes, interactive sessions, battle cards/kill sheets, and customer stories
• Cross-functional Collaboration: Collaborate closely with our Indirect Sales organization and other GTM leaders from Product Management, Growth Marketing, Product Engineering, Brand and Corp Communications, and others
• Market Voice: Act as the leading voice for the market and customers, recommending strategic decisions and positioning to senior executives across the company and functions

• Wellness Reimbursement
• Company Sponsored Events
• Full Medical, Dental & Vision Plans
• 401k Match
• Paid Community Service Day

Total funding: $22.1m

SmartBear delivers a portfolio of trusted tools to give software development teams enhanced visibility into end-to-end quality. It does this through innovative test management and automation, API development lifecycle tools and application stability APM software.