Sports Marketing Analyst, Two Circles
Dutch Speaking
+ Discretionary Bonus based on company performance
Data-driven sports marketing
Job no longer available
Data-driven sports marketing
501-1000 employees
Job no longer available
+ Discretionary Bonus based on company performance
501-1000 employees
Company mission
To use data to grow the value of sports.
Role
Who you are
- All of these tasks can be learned on the job. This is an entry-level role and there is no set-profile for an analyst, however, if you have these attributes, you'd likely make a great Two Circler:
- Growth mindset, seeking out feedback and always being willing to learn
- Diligent, client-centric, attention to detail
- Strong work ethic evidenced in both academic and extracurricular activity
- Problem-solving and an ability to think differently
- Great self-starting attitude - able to undertake a task on your own initiative
- Passion for identifying trends and stories in data, and explaining what they might mean
- Being values led, and a respectful and approachable team player
- Fluent in Dutch and Netherlands based
What the job involves
- The role of a Sports Marketing Analyst is dynamic; a good analyst not only understands a client's data but also has the ability to use a range of marketing tools and strategies to help the client engage effectively with their audience
- Research and Audience Growth:
- Designing surveys to gain deeper insights into a client's fanbase, such as understanding their interests, hobbies, or databases' demographics
- Surveys can also be used and distributed after events or match days to gauge customer satisfaction, with specific focus on areas like facilities, food, and drink
- Analyse large fan data sheets to better understand the clients’ fans and inform their marketing strategies
- Campaign Planning and Management:
- Developing and managing campaigns for clients such as giveaways, persona quizzes, or email marketing campaigns
- Generate insights reports for key insights, such as: open rates, click-to-open rates, cost per acquisition, or enrichment of data
- Highlighting areas for improvement in the client’s marketing strategy
- Data Management and Data Analytics:
- Diving deep into an event/match for key insights, such as: ticket sales, demographics and purchaser data
- Uncovering trends in data to tell stories
- Client Relationship Development:
- Build and own strong, supportive relationships with relevant stakeholders and develop an understanding of how to help them excel
Our take
Two Circles is a digital sports marketing agency that develops and executes marketing strategies for sports-based companies, supplying the means to maximise sponsorship rights fees, increase commercial performance, engage the right audiences, and use data to inform future strategy.
As well as delivering front-running marketing tech and services for the sports industry, the company also dedicates itself to improving diversity and inclusion in sports, including its "Diversity in Sports" mentoring program that aims to accelerate the growth of under-represented talent across the industry.
Two Circles works with more than 300 sports rights holders including the likes of the NFL, UEFA, F1, and the ICC as well as $1bn sponsorship revenues. A series of acquisitions have contributed to the expansion of the business - for example, that of Australia-based digital specialist Codeware, which came alongside the opening of a Melbourne office, has enabled it to grow its presence in the Oceania region and bolster its tech offering
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Renowned Team Days often throughout the year
- Discretionary Bonus based on company performance
- Performance Reviews every 6 months with discretionary salary increases
Company HQ
Holborn, London, UK
Leadership
Gareth Balch
(Chief Executive)Previously worked in Commercial Strategy at Manchester City Football Club. Also a Former Director at Goodform.
Salary benchmarks
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