User Acquisition Manager/Lead, Public.com

• The ideal candidate will be an expert in paid acquisition, biddable media, attribution, and growth marketing strategies
• 5+ years of experience in performance marketing, user acquisition, or growth roles
• Expertise in mobile-first marketing, including app analytics, user acquisition for mobile apps, and mobile growth strategies
• Strong understanding of attribution models, incrementality testing, and marketing analytics
• Experience scaling new channels such as TV, TikTok, and Native Advertising
• Proven ability to optimize CAC, LTV, and ROAS while driving sustainable growth
• Proficiency with marketing analytics tools (Google Analytics, Looker, Singukla, etc.)
• Strong analytical skills, comfortable making data-driven decisions
• A proactive and entrepreneurial mindset, with a passion for testing and learning

• We are seeking a highly skilled and data-driven User Acquisition Lead to join our team at Public.com
• This role is instrumental in driving our performance marketing efforts across biddable media channels while also pioneering new growth opportunities in emerging channels
• You will play a key role in optimizing acquisition efforts and scaling our customer base efficiently and profitably
• Co-Lead and execute performance marketing campaigns across digital platforms, including Google, Meta, Display, Video, and beyond
• Explore and test emerging channels such as TikTok, TV, Native Advertising, and new high-growth opportunities
• Develop and implement data-driven acquisition strategies, ensuring optimal allocation of budget and resources
• Optimize bidding strategies and campaign performance to drive high-quality user acquisition while maintaining strong unit economics
• Work cross-functionally with product, data, creative, and compliance teams to refine messaging, targeting, and customer journey improvements
• Enhance attribution modeling and tracking, ensuring accurate measurement of multi-channel impact and conversion efficiency
• Analyze campaign performance and insights, leveraging analytics tools to identify trends, opportunities, and areas for improvement
• Drive experimentation and A/B testing to iterate and refine strategies, improving conversion rates and ROAS
• Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of performance marketing innovations

• Fully paid healthcare
• 401(k) matching
• Paid time off
• Paid parental leave
• Flexible spending account
• Citi Bike membership
• Reproductive care
• In-office meals

Total funding: $414.5m

The stock market can be a confusing place unless you work on Wall Street, making investing a pretty daunting experience. Public.com brings accessibility to the stock market, helping people invest regardless of experience or available funds.