User Acquisition Manager/Lead, Public.com
$140-200k
+ Equity
Stocks, ETFs & crypto investing app
Open for applications
Stocks, ETFs & crypto investing app
501-1000 employees
Open for applications
$140-200k
+ Equity
501-1000 employees
Company mission
To make the public markets work for all people.
Role
Who you are
- The ideal candidate will be an expert in paid acquisition, biddable media, attribution, and growth marketing strategies
- 5+ years of experience in performance marketing, user acquisition, or growth roles
- Expertise in mobile-first marketing, including app analytics, user acquisition for mobile apps, and mobile growth strategies
- Strong understanding of attribution models, incrementality testing, and marketing analytics
- Experience scaling new channels such as TV, TikTok, and Native Advertising
- Proven ability to optimize CAC, LTV, and ROAS while driving sustainable growth
- Proficiency with marketing analytics tools (Google Analytics, Looker, Singukla, etc.)
- Strong analytical skills, comfortable making data-driven decisions
- A proactive and entrepreneurial mindset, with a passion for testing and learning
What the job involves
- We are seeking a highly skilled and data-driven User Acquisition Lead to join our team at Public.com
- This role is instrumental in driving our performance marketing efforts across biddable media channels while also pioneering new growth opportunities in emerging channels
- You will play a key role in optimizing acquisition efforts and scaling our customer base efficiently and profitably
- Co-Lead and execute performance marketing campaigns across digital platforms, including Google, Meta, Display, Video, and beyond
- Explore and test emerging channels such as TikTok, TV, Native Advertising, and new high-growth opportunities
- Develop and implement data-driven acquisition strategies, ensuring optimal allocation of budget and resources
- Optimize bidding strategies and campaign performance to drive high-quality user acquisition while maintaining strong unit economics
- Work cross-functionally with product, data, creative, and compliance teams to refine messaging, targeting, and customer journey improvements
- Enhance attribution modeling and tracking, ensuring accurate measurement of multi-channel impact and conversion efficiency
- Analyze campaign performance and insights, leveraging analytics tools to identify trends, opportunities, and areas for improvement
- Drive experimentation and A/B testing to iterate and refine strategies, improving conversion rates and ROAS
- Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of performance marketing innovations
Our take
The stock market can be a confusing place unless you work on Wall Street, making investing a pretty daunting experience. Public.com brings accessibility to the stock market, helping people invest regardless of experience or available funds.
This is done through a commission-free platform that allows users to own fractional shares of stocks, funds, and crypto, making it easier to get started. It has created a safe space for a broad audience, with educational and social features that help users become more familiar with investing.
The concept of making investments more accessible is not unique to Public.com, but a key draw that it has over the competition is its focus on creating a social community. It has also been quick to innovate, such as with the launch of AI-powered investment research tool Alpha. And it continues to raised funding to support product development and solidify its place in the industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
43% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Dec 2024
$105m
SERIES D
Feb 2021
$220m
SERIES D
Total funding: $414.5m
Company benefits
- Fully paid healthcare
- 401(k) matching
- Paid time off
- Paid parental leave
- Flexible spending account
- Citi Bike membership
- Reproductive care
- In-office meals
Company HQ
Financial District, New York, NY
Leadership
Jannick Malling
(Co-Founder & Co-CEO)Previous Head of Product in the founding team at CFH Group, and co-founder of Tradable.
Leif Abraham
(Co-Founder & Co-CEO)Previously co-founded and was CEO at AND.CO. Also co-founded Pay with a Tweet, and has worked as Director of Product Experience at West.
Matt Kennedy
(Co-Founder & Brokerage)Former COO of the company. Previously a Trading Associate at Dominick & Dominick.
Sean Hendelman
(Co-Founder & Board Member)CEO of the Active and Professional Division at Clear Street, as well as Founder and CEO at T3 Companies.
Salary benchmarks
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