Senior Performance Marketing Manager, Ada

CA$90-118k

OTE

Google Analytics

Salesforce

Hubspot

Zapier

SEMrush

Google AdWords

ChatGPT

Senior and Expert level

Remote from Canada

Chatbot AI customer experience solution

Open for applications

Chatbot AI customer experience solution

201-500 employees

B2BArtificial IntelligenceCustomer serviceMachine LearningSaaSAutomation

Open for applications

CA$90-118k

OTE

Google Analytics

Salesforce

Hubspot

Zapier

SEMrush

Google AdWords

ChatGPT

Senior and Expert level

Remote from Canada

201-500 employees

B2BArtificial IntelligenceCustomer serviceMachine LearningSaaSAutomation

Company mission

To repair broken brand interactions and restore the customer experience.

Job

Company

Role

Who you are

Your strategic mindset and never-ending curiosity will fuel our conversion rate optimization roadmap, helping the Ada reach new levels of growth and efficiency
6+ years of proven experience in performance marketing within Enterprise SaaS
Proven success managing multi-million dollar media budgets
Expert-level proficiency with key ad platforms (Google Ads, LinkedIn, Meta) and other marketing tools (Google Analytics, Salesforce, Hubspot, VWO, SEMRush)
Demonstrated success building and managing a conversion rate optimization program with measurable impact on performance
AI-led mindset, with experience using ChatGPT, Zapier and other AI tools to embed efficiency into everything you do
Exceptional analytical, problem-solving, and communication skills
Revenue focused, with a track record of successful marketing campaigns driving measurable pipeline success
Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments

What the job involves

We are seeking an innovative, revenue-focused Senior Performance Marketing Manager to join our Marketing Growth team
In this pivotal role, you will own our performance marketing program, driving Enterprise pipeline volume through high-impact paid media campaigns across channels
Through close collaboration with the Sales team, you will launch ABM campaigns, thoughtfully nurturing leads at each touchpoint in the customer journey from first touch to close-won
Lead and scale high-performing paid media campaigns across search, social, and other emerging digital channels to drive efficient pipeline generation with Enterprise leads
Own and execute a robust Conversion Rate Optimization (CRO) roadmap, continuously improving landing pages, messaging, and creative assets to maximize conversion
Successfully implement and scale targeted Account-Based Marketing (ABM) campaigns, boosting enterprise account lead volume and engagement
Manage campaign tracking, reporting, and forecasting methodologies to ensure data-driven decisions and actionable insights
Improve inbound ROI through strategic budget management, reducing cost per opportunity, improving pipeline value, and achieving efficient customer acquisition cost (CAC)
Drive continual performance improvement by proactively identifying opportunities based on industry trends, competitor analysis, and best practices

Our take

More and more, customer interactions are moving online. There is an increasing need for automated solutions to handle high demand and ensure positive customers experiences. Ada is the leading technology provider of Automated Brand Interactions. Its bots rely on artificial intelligence to answer customers’ sales and service questions, empowering companies with digital-first, omnichannel experiences at scale.

The company has automated 2.6 billion brand interactions and supports over 320 brands across the globe including Zoom, Facebook, and Square. Its technology includes a no-code platform, which lends to its popularity. The company has been focused on expanding its product suite and generative AI capabilities as it sets out to optimize all customer experiences across the board.

Freddie

Company Specialist at Welcome to the Jungle

Insights

-29% employee growth in 12 months

Glassdoor (3.1)

Company

Company benefits

Generous stock option plan
Unlimited vacation
Wellness account
Extended health coverage
Dental/optical/travel insurance
Life insurance
Employee and family assistance plan
Flexible work schedule
Digital first, fully remote with WFH budget
In-house social worker
Paid parental leave for Canadian and U.S. residents
Development opportunities

Company HQ

Wellington Place, Toronto, ON

Leadership

Mike Murchison

(CEO)

Previously co-founded Nucleus, Atlus, WhatsNext Lab and Volley.

David Hariri

(Designer & Developer)

Experience as Developer for Teehan+Lax, and co-founder of Volley.

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