Lifecycle Marketing Manager, Motive
$98-151k
Fleet management platform for trucks
Be an early applicant
Fleet management platform for trucks
1001+ employees
Be an early applicant
$98-151k
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- We are seeking a data-driven and strategic Lifecycle Marketing Manager to lead our lifecycle marketing efforts in partnership with our sales team
- The ideal candidate will bring a strong analytical approach to managing campaigns, executing experiments, and reporting on performance metrics that align with business goals
- 4-7+ years of experience working in email/CRM/lifecycle marketing, ideally within a buyer stage-based, data-driven, experimental, continuously optimized, integrated campaign model
- At least 2+ years B2B experience, Saas/enterprise software a plus
- 1+ year running orchestrated outbound experiments with seller teams
- A customer-first mindset and a passion for crafting targeted, impactful user experiences
- Experience balancing brand awareness and demand goals
- Expert knowledge of digital marketing technologies including MAPs and CRMs (Marketo, SFDC experience preferred), pixel tracking, ad ops, attribution, campaign set up and tracking
- Experience owning & managing email campaigns and delivering against brand and revenue goals
- Mastery of cross-functional collaboration (especially with sales) and project management
- Strong communication skills and the ability to present data-driven insights and strategies to cross-functional stakeholders
- High attention to detail, focused on accuracy, creates polished deliverables, organized and able to juggle multiple priorities
- A constant learner who stays on top of the changing digital marketing landscape, including AI and smart automation
- Bachelor's degree in marketing, business or related field
What the job involves
- At Motive, the growth marketing organization is responsible for maximizing customer acquisition and revenue growth across all that we do
- The responsibilities of the team span the entire customer journey - from building awareness to first touchpoint to trial, purchase and expansion
- We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment
- This person will play a key role in developing and optimizing a comprehensive lifecycle marketing strategy to nurture leads, engage customers, and drive conversions for our enterprise B2B audience
- This role reports to the Director of Growth Marketing
- Build strategy for email marketing to meet brand awareness, lead generation and revenue growth goals - including roadmap, calendar, prioritization, targeting, messaging and measurement
- Plan, own, and operate integrated go-to-market efforts across multiple channels (sales, email, in-app, etc)
- Apply expertise in marketing technology, targeting and tracking to implement campaigns and apply ongoing optimizations
- Track email volume and performance, regularly provide relevant and digestible insights to various internal audiences
- Deeply understand our buyers across all market segments and use stage based and specialized ICP targeting
- Collaborate with creative, content and product teams to drive creative strategies and articulate Motive’s value proposition through sight, sound, and motion
- Partner with analytics, marketing operations, and web team to generate timely and accurate reporting and dashboards
- Work cross-functionally on GTM initiatives to improve overall seller efficiency, support new product and feature rollouts, new markets and more
- Always be testing and learning: audiences, images, copy, content, offers, and measurement methodologies
- Build and deliver presentations to share results, insights and opportunities with leadership and larger team
- Act as a CRM marketing subject matter expert, blending the art & science with a growth mindset to maximize impact and value
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received series F funding in 2022, which is being used to accelerate its investment in AI, expand its product offerings into spend management, and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company values
- Take pride in doing meaningful work: We work hard, with humility and we see our hard work rewarded in tangible ways every day. You’ll have the chance to make a difference for the drivers who keep our world moving. At KeepTruckin, we’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives.
- Help build the technology that will spark a revolution: Here, you’ll have the opportunity to work on something meaningful and measurable. The work we’re doing is having an impact on an entire industry and we’re looking for thought leaders, game-changers and rule-breakers who are ready to step outside their comfort zone and help solve the complex problems KeepTruckin is tackling.
- Set your ideas in motion, and see them take off: We’re early leaders in an under-served space with big potential. Our ability to innovate depends on fresh perspectives and inclusivity. We trust each other to do great work because together we can achieve collective goals that reach beyond the trucking industry.
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Obaid Khan
(COO)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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