Field Marketing Manager, Contentstack
North America
$105-115k
Travel up to 20-30%
Headless content management system
Be an early applicant
Headless content management system
501-1000 employees
Be an early applicant
$105-115k
Travel up to 20-30%
501-1000 employees
Company mission
Contentstack is on a mission to help organizations tell their stories and connect with the people they care about through inspiring, modern experiences.
Role
Who you are
- We are looking for an experienced and dynamic Field Marketing Manager to join our marketing team and support our North American team
- If you’re looking for an opportunity to join an innovative, fun, and fast-paced team where your contributions will have a meaningful impact, we’d love to hear from you!
- 5-8 years of experience in field marketing, event marketing, or related roles, preferably within B2B SaaS or tech industry
- Proven success in creating and executing field marketing programs that drive revenue and brand growth
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and external partners
- Proficiency with marketing tools and platforms such as Salesforce, Marketo, and Demandbase
- Bachelor’s degree in Marketing, Business Administration, or related field preferred
- You love to travel up to 20-30% of the time!
What the job involves
- In this role, you will drive and execute regional and event-based marketing programs to build brand awareness, generate demand, and support pipeline acceleration for the NAM regions
- You will work closely with sales, demand generation, and the larger marketing team to develop and implement tailored marketing strategies that resonate with key customer segments and industry verticals
- Design and implement strategic marketing programs tailored to regional markets, ensuring alignment with corporate objectives and sales goals
- Plan, execute, and manage all aspects of field events including conferences, trade shows, workshops, and Contentstack-hosted events to enhance brand visibility and engage potential customers
- Partner with regional sales leaders to align marketing initiatives with sales priorities, creating a cohesive approach to lead generation and pipeline acceleration
- Drive MQO (Marketing Qualified Opportunity) growth through multi-channel field programs, including webinars, in-person events, ABM (Account-Based Marketing) tactics, and strategic partnerships
- Some management of third-party vendors, negotiate contracts, and ensure that projects remain on budget and on schedule
- Measure the success of field marketing initiatives by tracking key metrics such as lead generation, conversion rates, pipeline impact, and ROI. Use data insights to inform and improve future programs
- Gather market and competitive insights through field interactions to help inform overall marketing and product strategies
Our take
As enterprises handle and produce increasing volumes of content, the Content Management System (CMS) market is still growing strongly – expected to more than double in size by 2030. To differentiate themselves in a crowded market, disruptors entering the space are championing the idea of “Headless CMS”, through which enterprises can customize the front-end visuals while offering the same level of backend infrastructure.
Co-founded by the same trio that created and sold Built.io, Contentstack is one such disruptor that’s making a strong name for itself. Founded in 2019, the platform is now used by a number of major enterprises including Shell, JPMorgan Chase, McDonald’s, and Walmart.
It’s been a very strong start to life, with huge VC funding as well as a high-profile customer base, but there is still plenty of competition – Storyblok, Prismic, Strapi, and Kontent are all well funded and growing quickly too. That being said, Contenstack is hoping that its no-code automation features will help it stand out from the rest as the company looks to grow internationally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2022
$80m
SERIES C
Jun 2021
$57.5m
SERIES B
Total funding: $169m
Company benefits
- Interesting Work | We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it
- Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together - with spontaneous office happy hours, organized outings, and community volunteer opportunities. We are a diverse and distributed team, but we like to stay connected
- Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including Chase, The Miami HEAT, Cisco, Shell, Express, Riot Games, IcelandAir, Morningstar, and many more!
- One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance. Which, btw, is through the roof, so it’s a great time to be joining…
Company values
- We are more than colleagues, we are a tribe.
- We care deeply about our customers and the communities we serve.
- We are dreamers and dream makers, who question the status quo.
- We do the right thing even when no one is watching.
- We are curious trendspotters and brave trendsetters.
- We are global: diverse, yet close; distributed, yet connected.
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Neha Sampat
(CEO & Co-Founder)Previously co-founded and was CEO of Raw Engineering and Digital Experience Platform Built.io (acquired by Software AG, 2018). Founder & Owner of Austin Woman Magazine & Host of the Dreammakers podcast. Official Member of Forbes Technology Council.
Nishant Patel
(CTO & Co-Founder)Was previously the Founder, CTO, then CEO of Digital Experience Platform Built.io (acquired by Software AG, 2018), as well Co-founder and CTO at Raw Engineering, where they ran a R&D incubator.
Matthew Baier
(Co-Founder)Was a Co-founder of Built.io, operating as COO until Software AG's 2018 acquisition. Before that they were a Senior Director of Product Marketing for Salesforce.
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