Web Strategy Director, Chime
$168.6-238.9k
+ Bonus + Equity package
Mobile banking for the everyday person
Be an early applicant
Mobile banking for the everyday person
1001+ employees
Be an early applicant
$168.6-238.9k
+ Bonus + Equity package
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- An ideal candidate has a track record of owning the strategy and execution of sophisticated, cross-functional web strategies in a results-driven environment
- You have a data-driven mindset, lead with a customer-centric approach, take an analytic approach to problem-solving and have a strong understanding of what data drives impact
- 10+ years experience leading integrated web strategy and complex web programs at a tech, consumer finance or innovative, consumer brand
- Strong leadership presence with ability to lead, influence, and direct projects and processes across multiple teams
- Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (Wordpress), A/B testing tools (Optimizely), site analytics (Google Analytics) and business intelligence tools
- Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript
- Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance
- Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences
- Effective communication and presentation skills; ability to articulate strategies, storytell with data, and present plans to leadership and stakeholders across the organization
- Ability to adapt and thrive within the fast pace and ambiguity of a growth organization
What the job involves
- Chime is seeking a leader to join our marketing team supporting all things Web. In this role you will define and drive the strategy of compelling website experiences that attract, inspire, engage, and convert prospective customers on chime.com
- This role requires a high level of collaboration with teams across Marketing, Product, Web Engineering, and Creative to develop shared goals, translate business objectives into long-term roadmaps, and deliver cohesive customer experiences
- Own the overarching web strategy, including site updates, landing page experiences, testing and optimization that support acquisition, conversion, and retention
- Collaborate with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute
- Drive continuous experience improvement through the development of an ongoing web experience roadmap aligned to short-term and long-term opportunities
- Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the web experience
- Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy
- Partner with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance, and manage forecasts
- Collaborate with the Organic team on SEO initiatives and content opportunities that improve website visibility and performance
- Leverage personalization capabilities to create digital experiences aligned to audiences and channels
- Establish systems of governance, standards, technical requirements, and define resources needed to implement site strategies
Our take
Chime is part of the growing realm of fintech banks and providers, emphasizing straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meager interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $25.5B, a staggering $23.5B surge from its early 2019 valuation, underscoring its impressive and swift expansion. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company values
- Be member-obsessed: We are guided by a deep understanding of our members' needs and a devotion to meeting those needs at every step. We practice empoathy in everything we do
- Be human: We keep it real. We build trust and connection with our members by making them laugh, feel understood, and get inspired
- Bew bold: We dream big. We set audacious goals, tackle the hard stuff, and do things that no bank has done before. We see a broken industry and believe in our ability to change it forever
- Simplify: We start with the simplest solution and only add to it if necessary. We are famously practical and focused. Our motto is "Do Less. Faster. More often."
- Make it happen: We measure the impact of our work and push hard to hit our goals. We find ways around roadblocks. We hold each other accountable to a high bar for performance
- Respect the rules: We take seriously our obligations to regulators, partners, and the public. We move fast and push for changes without cutting corners. We risk failure if we ever break the regs
- Team up: We know great work isn't done alone. We organize into teams that leverage the different strengths we each bring. We are stronger when we have each other's backs
- Chime in: As owners, we have an obligation to speak up. We share our ideas, ask hard questions, and give candid feedback. When others chime in, we value what they have to say
Company HQ
Nob Hill, San Francisco, CA
Articles
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
Salary benchmarks
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Diversity, Equity & Inclusion at Chime
Erica Johnson (Head of Diversity, Equity, and Belonging)
- Https://medium.com/life-at-chime/its-a-chimed-life-meet-erica-johnson-our-new-head-of-diversity-equity-and-belonging-6f911b837678
- Https://medium.com/life-at-chime/the-value-of-buy-in-from-leadership-how-our-crg-exec-sponsors-make-chime-and-our-crgs-a-f2996aa4c41a
- Https://medium.com/life-at-chime/scaling-crgs-how-diversichime-helps-grow-our-crgs-with-intentionality-and-intersectionality-28af791a5148
- Https://medium.com/life-at-chime/the-cost-of-being-yourself-a4265f3e5a6e
- Https://medium.com/life-at-chime/chimehers-chimes-in-the-role-of-female-role-models-696702e81daa
- Https://medium.com/life-at-chime/chimers-chime-in-the-importance-of-being-out-at-work-883870d5d3c
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