Content Marketing Manager, Aidaly

$78-105k

+ Stock options

Mid level

San Francisco Bay Area

5 days a week in office

Providing compensation, coaching, and financial services to family caregivers

Job no longer available

Providing compensation, coaching, and financial services to family caregivers

1-20 employees

FintechB2CPersonal financeSocial ImpactWellbeing

Job no longer available

$78-105k

+ Stock options

Mid level

San Francisco Bay Area

5 days a week in office

1-20 employees

FintechB2CPersonal financeSocial ImpactWellbeing

Company mission

Aidaly's mission is to get 53 million family caregivers PAID for their work and provide the same financial safety nets and benefits as the traditionally employed.

Job

Company

Role

Who you are

Social Native: Born with a ring light in hand, you never back down from dancing for TikTok
Good Taste: Cheeky, creative, and unafraid to try new things while exhibiting sound judgment and taste
Analytical: Proficient in digital growth KPIs, with a strong portfolio showcasing creative and innovative work
Confident: You know what to do and what you need from others to get it done. You don't waste time overthinking it; you move fast and with focus
Content Creation: Skilled in strategizing and creating world-class content from concept to production
Strong Network: Well-connected within the industry, with experience in resourcing and managing projects effectively

What the job involves

Produce Content: Create engaging content for various digital platforms, including videos, websites, advertising campaigns, email marketing, social media, and more
Analyze and Report: Monitor and analyze content performance, identifying key features that drive engagement and iterating the strategy accordingly
Travel with CEO: Travel with the CEO to events and in-market events to share our journey with caregivers nationwide
In-person. San Francisco Office. 5+ days a week

Our take

Aidaly is aiming to help the 50+ million family caregivers in the US who provide an estimated 34+ billion hours of care worth over $470 billion to the economy. Currently, these carers are largely underserved and often entirely uncompensated.

As the characteristics of these carers tends towards digitally-native, Aidaly is hoping its online service can help caregivers navigate the complex landscape of antiquated systems and benefits for this group.

Competitors like Cariloop are similarly serving caregivers. However, while Cariloop operate as an employee benefit, freeing up care-giving employees’ time for employers, Aidaly is more of a consumer-fintech. They are directly helping caregivers be financially compensated for their work for the first time.

The company must now expand beyond their private alpha to onboard users both pressed for time and suspicious of startups offering them the world.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Few candidates hear
back within 2 weeks

Company

Funding (2 rounds)

Jun 2022

$8.5m

SEED

Aug 2021

$2.5m

SEED

Total funding: $11m

Company benefits

Premium health insurance plan
Generous stock option grant
Unlimited Paid Time Off
Annual company retreat

Company values

Lead with Trust
First Principles Thinking
Customer Obsession
Move with Urgency and Focus
Radical Candor

Company HQ

Civic Center, New York, NY

Articles

The staggering, exhausting, invisible costs of caring for America’s elderly

Supporting unpaid caregivers in crisis: A talk with Alexandra Drane

Leadership

Maggie Norris

(CEO)

Previously, Margaret founded Uphold Health and served as Head of Product at AFTER. Before co-founding AFTER, Margaret founded Home Management Solutions llc. the parent company to KidsGoDo inc., and exited in 2017.

Jamie Gladfelter

(CTO)

A developer, economist and entrepreneur, Jamie previously founded two startups, one in ecommerce and another educating developers. Jamie has also maintained a role in the Economics faculty of APUS for over a decade.

Salary benchmarks

We don't have enough data yet to provide salary benchmarks for this role.

Submit your salary to help other candidates with crowdsourced salary estimates.

Share this job