Senior Product Design Manager, Webflow
$194-285k
Salary dependent on location. Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada) 251,000 - 324,000. Plus bonus program and RSUs
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Open for applications
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Open for applications
$194-285k
Salary dependent on location. Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada) 251,000 - 324,000. Plus bonus program and RSUs
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- BA/BS degree or equivalent experience
- Have a minimum of 10 years of experience in product design, including at least 3 years managing and leading teams
- Experience shipping AI-powered workflows or designing systems that incorporate LLMs, code generation, or agentic automation
- Demonstrate strong systems thinking — comfortable designing primitives, not just features
- Are energized by designer and developer tooling that enables creativity, ingenuity, and empowerment for individuals and teams building web experiences
- Demonstrate a portfolio of shipped software products that made a significant impact on business and customer goals
- Have mastery of organizational influence and collaborative execution in ambiguous, complex product environments at high-growth companies
- Balance big-picture vision with attention to detail, ensuring the products you ship consistently exceed expectations
- Care deeply about the impact of high-quality software experiences on users, and you are fluent in connecting design work to business strategy and tangible growth
- Are an engaging storyteller with strong written, verbal, and visual communication skills
- Have experience building products in a remote or distributed team environment
- Also bring one or more of these qualities: a growth mindset, motivation to improve continuously, comfort with ambiguity, a love of the craft, and optimism about the future
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We are looking for a Senior Product Design Manager to lead our visual development and design strategy
- Your primary focus will be on shaping Webflow’s core product surfaces, including the Designer, Components-based systems, Interactions, and agentic capabilities
- This will define agentic primitives as the building blocks that allow humans and AI to co-create web experiences
- The systems you shape will influence enterprise adoption, developer activation, ecosystem growth, and how AI-native websites are built
- You will work closely with engineering and product partners to turn complex technical concepts into intuitive, powerful experiences
- You will champion a builder culture that encourages teams to explore ideas through making, validate concepts quickly, and bring clarity to complex problems. You will set a high bar for craft, mentor designers, and redefine how AI can transform both designer workflows and design systems
- This role is both strategic and hands-on
- You will own a multi-team portfolio spanning product features, extensible platform pattern, define long-term strategy in partnership with Product and Engineering leadership, and ensure design investment translates into measurable outcomes
- Most importantly, you will shape the next generation of web creation: where visual development, code generation, and AI agents operate as a unified system
- Set a high bar for craft by shaping developer tools and design systems that are simple, intuitive, and powerful
- Champion a builder culture where teams explore ideas early and often to spark alignment and push the work forward
- Bring real experience with AI, from shipping features to experimenting with side projects, and use that knowledge to shape how we design with it
- Define operating principles for how design tooling and design systems scale across multiple product pillars
- Establish clear success metrics tied to activation, extensibility, and long-term platform growth
- Shape roadmap decisions by grounding design strategy in business impact and customer insight
- Partner closely with engineering by co-creating solutions, understanding technical tradeoffs, and building trust across disciplines
- Communicate clearly with senior leaders by framing design systems and developer tools as critical to adoption, growth, and long-term product strategy
- Foster a builder culture that is curious, experimental, and playful while grounding the team in rigor and design excellence
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Challenging work
"I've learned more in my time at Webflow than I have at any job before, and most of it happened by doing, not by sitting in a training. If you want..."
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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