Director of Agency Activation and Scale, Smartly.io
$141-180k
+ equity + annual performance bonus
AI-powered advertising platform
Open for applications
AI-powered advertising platform
501-1000 employees
Open for applications
$141-180k
+ equity + annual performance bonus
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- Strong experience leading onboarding, activation, solutions, or customer adoption functions in a SaaS, advertising technology, or platform environment
- Experience managing cross-functional programs and operational execution across multiple stakeholder groups
- Proven leadership experience managing teams focused on customer activation, technical account management, or customer delivery
- Ability to create structure, accountability, and scalable operating processes in complex environments
- Comfortable driving outcomes across teams without direct organizational ownership of every function involved
- Strong communication and stakeholder management skills, including experience working with senior leaders and external partners
- Analytical and operational mindset with experience using metrics to improve execution and customer outcomes
- Bias toward simplification, action, and scalable problem-solving
What the job involves
- Smartly is looking for a Director, Agency Activation & Scale to lead the operating system that helps agencies and advertisers activate, adopt, and scale successfully on our platform. This role focuses on creating consistent activation workflows, improving speed to value, and ensuring teams across the business work together effectively to drive customer growth
- Reporting to the VP, Solutions, with a dotted line into the SVP, Global Agency Partnerships, you will lead the teams and operational processes that move advertisers from onboarding through scaled adoption. You will work closely with Agency Partnerships, Customer Success, Sales, Product, Support, and Technical teams to create a repeatable and scalable activation model across the agency portfolio
- Establish and lead the activation operating model across agency partnerships
- Define scalable processes that move advertisers from onboarding to live campaigns and long-term adoption
- Lead Agency Activation and Technical Account Management teams, ensuring clear ownership and accountability across advertiser activations
- Drive improvements in activation performance, including time to first campaign, advertiser adoption, and activation consistency
- Create and run weekly activation reviews to track progress, identify blockers, and prioritize activation efforts across agencies
- Partner cross-functionally with Customer Success, Sales, Product, Support, and Agency teams to resolve operational challenges and improve execution
- Build reporting and visibility into activation health, progression from Pilot to Adoption, and operational risks
- Develop scalable frameworks, processes, and operating cadences that support agency growth across the portfolio
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebookâs 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$2.9m
SERIES A
Total funding: $2.9m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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