Head of Product Marketing, SeatGeek
$188-287k
+ Equity
Ticketing platform for live events
Open for applications
Ticketing platform for live events
501-1000 employees
Open for applications
$188-287k
+ Equity
501-1000 employees
Company mission
SeatGeek’s mission is to help the world to experience more live.
Role
Who you are
- 10+ years of marketing experience delivering highly successful engagement and acquisition strategies, ideally with majority experience touching product marketing, go-to-market strategies, brand management, etc
- Experience working in unique industries with complex business models, major competition, or interesting regulatory environments
- Proven track record of driving business results via product marketing for growth companies with business and consumer audiences
- Ability to articulate the essence of complex products and the value they create. Can develop a strong messaging hierarchy and effective content strategy plan
- Willingness and know-how to quickly, and deeply, understand the market (live event technology), our customers (teams, leagues, artists and fans) and competition
- Knowledge of what great looks like – bringing in frameworks and playbooks for our team, while knowing when to create our own playbook to move fast and cut through the noise
- Unafraid of rolling up your sleeves and diving into the work, be it creating messaging, pitch decks, or other assets along with your team members and direct reports
- Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with executive leadership
- Leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a large number of teams, especially product, marketing, creative and PR
- Proactive self-starter with an ownership mentality. Solutions over problems, north-star over specific roadmap, and balancing analytical skills with gut decisions
What the job involves
- As Head of Product Marketing, reporting to the VP of Marketing & Communications, you will manage the small but mighty team responsible for the core positioning, messaging and go-to-market of our products, helping produce an outsized impact with our clients and their fans
- You'll become a trusted partner across product, marketing, comms and more to bring products to market in uniquely SeatGeek ways, and help ensure future products have a strong market fit
- While your focus will predominantly be on making an impact to our enterprise audiences - teams, artists and venues - you’ll harness the power of our fan-facing products to also drive differentiation with their greatest fans
- This is an incredible opportunity to be the first senior Product Marketing leader at SeatGeek, defining the team’s role and impact at scale during a critical time for growth in an industry desperate for positive change
- Craft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fans
- Lead a team of product marketers through product launches that span from massively complex to small & additive
- Develop a comprehensive understanding of our various clients (NFL, Arena, MLS, etc.) and the user profiles within them (Exec, Sales, Operations, Booking), the product-market fit of our products for each, our differentiators v. key competitors, and the biggest opportunities for us to grow
- Establish SeatGeek as a thought leader in the live events industry by developing and pushing a strong POV and voice in the market
- Create programs and content that help our clients get the most value out of SeatGeek products, and then work with B2B marketing to harness that value into case studies, testimonials and sales pitches. Contribute to core sales and marketing assets such as pitch decks, case studies, one-pagers, and more
- Maintain strong relationships with leaders across all relevant cross-functional domains to both enhance their work and successfully complete your own, including Product, Marketing, Comms, Sales, Client Success, Analytics, and Finance
- Build and maintain a high-performing, high-energy, and collaborative PMM team, defining the right structure and size for SeatGeek, while making sure the team has fun along the way
Our take
For many fans, buying tickets online can be a time-consuming and frustrating process. SeatGeek is setting out to ease this problem by powering an open entertainment industry that provides fans with greater access to experiences, while enabling teams, venues, and shows to have seamless access to their audiences.
SeatGeek launched with a laser-sharp focus on creating a customer-oriented ticketing marketplace for sports and live events. Its commitment to optimizing fan experience has helped distinguish the company from rivals, such as Ticketmaster and Live Nation, with its expanding suite of simple features that have made it the highest-rated and most trusted ticketer.
SeatGeek has secured integration partnerships with Facebook, Spotify and Snapchat, and has an impressive client list that includes the Dallas Cowboys, Manchester City FC, and the Brooklyn Nets. It continues to onboard enterprise clients, expand its international presence and release new products such as "Next Fan Up", positioning it well for future success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
21% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Aug 2022
$238m
SERIES E
Jul 2020
$121m
SERIES D
Total funding: $462.2m
Company benefits
- Health Insurance Coverage
- Ample Paid Time Off
- 401k Matching Program
- Parental Leave - 16 weeks of leave in a 12-month period
- Health and wellness subscriptions to services like One Medical, Ginger.io and Headspace
- Regular virtual team hangs & happy hours + Company-Wide Hackathons 3-4 times per Year
- SeatGeek Monthly Ticket-Purchase Stipend
- Flexible work environment - Work as many days a week in the office as you'd like, or 100% remotely
- WFH Office Setup Stipend
Company values
- Start With Fans - When fans win, everyone wins
- Be Humbold - We're bold, but humble
- Pull Back The Curtains - We put outsized focus on building the most talented team possible
- Don't Do Bullsh*t Work - If unchecked, every job results in too many hours spent on bullsh*t work. We design how we work to spend the most time doing rather than preparing to do
- Stack The Lineup - Our team is our biggest unfair advantage, and the best teams bring together different backgrounds and experiences
- Play Long Ball - We take big bets on the future
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Jack Groetzinger
(Co-Founder & CEO)Worked as a consultant for Bain. Founded and sold another startup, Scribnia, before founding SeatGeek.
Russell D'Souza
(Co-Founder)Worked as an analyst for Monitor. Founded and sold another startup, Scribnia, before founding SeatGeek.
Eric Waller
(Co-Founder)Worked as a Web Developer at Tickerhound. Co-founded and was a Web Developer at Niqos.
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