Senior Marketing Manager, Alan
SMB
+ Equity
Digital healthcare insurance
Open for applications
Digital healthcare insurance
1001+ employees
Open for applications
+ Equity
1001+ employees
Company mission
To make the healthcare system frictionless, fair and friendly for everyone.
Role
Who you are
- 5 years experience in lifecycle marketing, email marketing, Product Marketing or CRM marketing
- Genuine passion for email as a craft: you love segmentation, A/B testing optimisation, and building scalable email systems
- Strategic thinker with strong execution skills: comfortable moving from strategy to hands-on campaign building
- Data-driven decision maker: comfortable analysing performance data, building dashboards, and using insights to iterate
- Customer-centric: you regularly talk to customers and use their voice to inform your work
- Entrepreneurial mindset: self-starter who thrives in a fast-moving environment and can manage ambiguity
- Strong collaborator: able to influence cross-functional teams (Product, Design, Data, Sales) and work across geographies
- Full French and English fluency (written and spoken)
- If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success
What the job involves
- Our Small and Medium Business (SMB) segment represents half of Alan's portfolio
- You'll own the complete engagement and retention strategy for thousands of companies: from first engagement through renewal
- This role combines strategic ownership with hands-on execution
- You'll define the segment strategy, build scalable email programs, and drive measurable impact on engagement, product adoption, and churn reduction
- Strategic planning:
- Strategy: define the end-to-end engagement strategy for admins, identifying key needs, pain points, and prioritise initiatives both short-term and long-term
- Audience intelligence: maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies
- Data:
- Data: continuously improve tracking and analytics, set targets and KPIs for engagement
- Performance monitoring: deliver regular performance reporting and insights on campaign effectiveness
- Cross-functional collaboration:
- Influence product roadmap: surface segment-specific feature requirements and align product evolution with admin needs
- Cross-functional partnership: collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets
- Projects you’ll work on:
- Renewal ownership: shape the renewal strategy - define the pitch, determine the right balance between personalization and scale, and ensure solutions work across markets while meeting technical constraints
- Engagement campaigns: design and execute year-round campaigns (medical inflation, prevention, contract management etc.) and lead go-to-market for major product launches
- Innovation & scale: drive initiatives to globalise email stack and content strategy; explore new channels (e.g., voice AI, in-product notifications)
Our take
Alan addresses health insurance for businesses and employees in Europe through a healthcare app, backed by official regulatory approval. This endorsement grants Alan the ability to offer a wide range of regulated healthcare insurance services, distinguishing itself in the market.
Focused on user experience and customer satisfaction, Alan employs a people-centric approach, streamlining insurance claims and designing user-friendly health insurance products. While competitors like Babylon and Ada Health exist, Alan's primary focus on health insurance sets it apart.
Despite macroeconomic challenges prompting a goal realignment, Alan achieved significant revenue growth in 2023 and reached a valuation of $4.5 billion in late 2024. This was driven by impressive funding rounds and an expansion of its client base, leveraging AI tools for enhanced productivity. With a robust cash revenue, Alan plans to sustain growth, consolidate its position in the existing markets, and explore expansion into new territories, positioning itself for a potential future IPO.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2024
$201.3m
SERIES F
May 2022
$213m
SERIES E
Total funding: $774.1m
Company benefits
- Fair rewards: Generous equity packages complement your base salary, for permanent contracts only
- Flexible Office: Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
- All the tools you need: Top-of-the-range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-cancelling headphones
- Flexible vacation policy and flexible working hours: Organise your time as you wish
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only
- Transport: Country-specific commuter benefits
- Learning & Training opportunities: A highly flexible Training policy free books and a budget to attend and speak at conferences if the opportunity arises
- Parental leave: Extended parental leave for all new parents, for permanent contracts only
Company HQ
Plaine-Monceau, Paris, France
Leadership
Charles Gorintin
(Co-Founder & CTO)Co-founding Advisor at Mistral AI. Previously a Data Scientist at Facebook, Instagram, and Twitter.
Jean-Charles Samuelian-Werve
(Co-Founder & CEO)Co-founding Advisor and Board Member at Mistral AI. Previously co-founded Expliseat.
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