Director of Integrated Marketing Communications, SharkNinja
Shark Beauty
$131.3-218.5k
+ Employee Stock Purchase Program
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$131.3-218.5k
+ Employee Stock Purchase Program
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- The ideal candidate has a proven track record of building and executing multi-channel strategies for established B2C brands—leveraging digital, social, streaming, and traditional channels to drive awareness, engagement, demand, and revenue
- Bachelor’s degree (or higher) in Marketing, Business, or a related field
- 10+ years of experience leading integrated brand marketing campaigns and demand generation for established B2C consumer product brands
- 10+ years of people leadership experience, with proven ability to build, manage, and mentor high-performing teams
- Exceptional writing and editing skills, with a strong creative eye for developing compelling, customer-facing deliverables across diverse channels and formats
- Strong strategic, creative, and analytical thinking, with the ability to translate insights into effective, measurable marketing programs
- Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all organizational levels
- Proven expertise across the marketing spectrum, including strategy development, go-to-market planning, and product launch campaign execution
- Strong project management skills, with the ability to manage multiple priorities in a fast-paced, highly matrixed, cross-functional environment
- Talent for distilling complex product features into clear, consumer-relevant benefits that drive engagement and conversion
- Hands-on, action-oriented leader who thrives in fast-moving, iterative environments, with a willingness to “roll up your sleeves” and collaborate
- Skilled in influencing, conflict resolution, and creative problem-solving in matrixed organizations
- Comfortable leveraging and analyzing data to generate actionable insights and inform marketing strategy
- Experience in launching products globally across several different markets
What the job involves
- We’re looking for a dynamic marketing leader to shape and drive the strategy and execution of breakthrough consumer-facing communications—from advertising and media to influencers, events, and activations
- In this role, you’ll own brand planning, creative strategy, and campaign execution for major new product launches as well as core and brand-building campaigns
- You’ll collaborate across internal teams (PR, influencer, content, media, consumer insights, brand, creative) and lead external agency partners to deliver powerful, integrated campaigns that fuel sales and growth
- As the orchestrator of cross-functional activations, you’ll partner with cross-functional media and creative teams to ensure the right strategy and support for every product
- As Director, IMC, you’ll be a brand steward and strategic storyteller, ensuring consistent voice, message, and creative integration across channels
- You’ll lead the development of integrated marketing plans and campaigns that amplify brand equity, differentiate us in the market, and deliver measurable business growth
- You’ll partner closely with product management, sales, and creative teams to create a cohesive, customer-obsessed brand experience
- Integrated Marketing Leadership: Drive IMC strategy, creative development, and execution across all consumer touchpoints—traditional and digital—partnering closely with category leads. Leverage research and insights to shape brand messaging and value propositions throughout the funnel
- Creative Brief Development: Craft clear, compelling briefs that outline objectives and success criteria, empowering internal teams and agency partners (creative, media, PR, influencer) to deliver impactful work
- Global Collaboration: Act as the bridge between global and regional teams—from briefing through delivery and optimization—ensuring campaigns are both locally relevant and globally connected
- Brand Activation Planning: Partner cross-functionally (Brand Marketing, Insights, Product, Media, Creative, PR, Influencer) to build forward-looking brand plans and pressure-test fully integrated strategies across Shark Beauty
- Cross-Functional Digital Strategy: Collaborate across Paid Media, DTC, Amazon, and Retail to deliver seamless launch strategies and sustain growth through key campaigns and promotional events
- Post-Launch Optimization: Analyze performance, distill learnings, and refine creative and briefs to continually elevate brand activity. Champion best practices across all consumer touchpoints
- Program & Budget Ownership: Manage key timelines, budgets, and program execution with internal teams and agency partners to deliver bar-raising work on time and on target
- Data-Driven Reporting: Partner cross-functionally to monitor metrics, consumer insights, and category trends, driving ongoing optimization of campaigns and evolution of brand strategy
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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