Senior/Group Product Marketing Manager, Robinhood
Crypto
$146-195k
+ Bonus & Equity; Salary dependent on location
Office located in Menlo Park, CA
Commission-free stock trading platform
Job no longer available
Commission-free stock trading platform
1001+ employees
Job no longer available
$146-195k
+ Bonus & Equity; Salary dependent on location
Office located in Menlo Park, CA
1001+ employees
Company mission
To democratize finance for all.
Role
Who you are
- Background in a consumer-facing product marketing role in tech (preferably in crypto/web3)
- Ability to autonomously develop break-through marketing strategies
- Capacity to break down complex concepts so that they’re simple, clear, and human
- Strong relationship-building capabilities and ability to work cross-functionally
- Data-driven approach to your work and decision-making
- Qualitative analytical ability and familiarity with A/B testing
- Thrives in a fast-paced environment with a bias towards action
What the job involves
- As the Product Marketing Manager you’ll have a key role on the crypto marketing team in the way we connect with customers to drive growth across our Crypto products.
- In this role, you’ll be focused on informing and implementing a tactical roadmap of initiatives to help expand our crypto businesses and help support the launch of new products
- We are looking for a consumer product marketer who can build and launch marketing strategies that drive brand awareness and growth, as well as implement go-to-market strategies for some of our most innovative products alongside cross-functional teams from product management, creative, research, legal and more!
- Help build and execute the marketing strategies for Robinhood Crypto
- Execute on go-to-market strategy Robinhood Crypto in the US, EU, and the Robinhood Wallet
- Partner with performance, lifecycle, creative, social, communication and our marketing agency to define and implement strategic growth initiatives
- Craft end-to-end marketing campaigns that build relevance and excitement for the Robinhood brand in various markets
- Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience
- Track and analyze the impact of the work with our target customers in partnership with product, benchmarking, legal, compliance, and policy teams
- Be a strong customer champion, creative marketer, and problem solver
Our take
For years, traditional brokers ruled the share trading realm, charging hefty fees that locked out everyday investors. Robinhood emerged as a disruptor, offering commission-free trading and opening the door to a new generation. Its innovative model thrives on premium features like increased buying power and extended trading hours, attracting a younger audience drawn to meme stocks like AMC and GameStop.
But Robinhood's not just about quick thrills. The company claims its mission lies in catering to "the unmet needs of the next generation," evidenced by its "Robinhood Retirement" launch, targeting gig-economy workers often excluded from financial planning. This commitment to accessibility aligns with its core values.
However, 2023 brought unexpected turbulence, as Robinhood became entangled in the FTX cryptocurrency exchange bankruptcy scandal when it emerged that the US Department of Justice seized hundreds of millions of dollars of the company's shares tied to FTX founder Bankman-Fried. Despite these challenges, Robinhood successfully bought back the missing stock, and its impact on democratizing finance remains undeniable.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
39% female employees
-23% employee growth in 12 months
Company
Funding (last 2 of 13 rounds)
Feb 2021
$2.4bn
CONVERTIBLE
Jan 2021
$1bn
LATE VC
Total funding: $5.6bn
Company benefits
- Well-being - Premium medical, dental, and vision insurance
- Family & home life - Parental leave, personal prosperity benefits
- Comfort & care - Annual lifestyle stipend
- Office life - Catered meals and fully stocked kitchen, commuter benefits
- Growth - Education and training, community events, career mentorships
Company values
- Safety First: Robinhood is a safety-first company
- Participation is Power: At Robinhood, the rich don’t get a better deal
- Radical Customer Focus: We exist to make our customers happy
- First-Principles Thinking: We make bold bets and challenge the status quo
Company HQ
Downtown Menlo Park, Menlo Park, CA
Articles
Leadership
Vlad Tenev
(Co-Founder)Studied Mathematics at Stanford University, where they met their fellow co-founder. Dropped out of a PhD to start Robinhood.
Baiju B.
(Co-Founder)Studied Mathematics and Physics at Stanford University, where they met their fellow co-founder.
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