Senior Marketing Business Partner, Supermetrics
+ Equity options
Data integration platform
Be an early applicant
Data integration platform
201-500 employees
Be an early applicant
+ Equity options
201-500 employees
Company mission
To make data analysis simpler, more productive and more connected.
Role
Who you are
- 3–6 years of experience in Marketing Operations, GTM Strategy, or Revenue Operations in a B2B SaaS or tech environment
- Highly developed analytical capabilities with experience in overseeing dashboards, business assessments, and performance analysis
- Proficient in utilizing tools like HubSpot, Salesforce, Clearbit, Segment, or comparable platforms
- A deep understanding of demand generation, funnel strategy, and lifecycle marketing
- Experience with lead scoring, attribution frameworks, and campaign automation
- Effective skills in managing stakeholders and a mindset guided by data analysis for making informed choices
What the job involves
- Are you interested in expanding marketing effectiveness on a large scale? Here is your opportunity to shape a full-funnel performance strategy and act as the vital link among Marketing, Sales, and RevOps
- We’re looking for a Senior Marketing Business Partner to join our Revenue Operations team
- Be a strategic partner to Marketing leadership, enabling smarter, faster decisions with clear data and actionable insights
- Own the full-funnel performance strategy and infrastructure that turns marketing activity into measurable pipeline and revenue
- Build and maintain visibility into the marketing funnel, from visitor to MQL, SQL, and pipeline
- Identify conversion bottlenecks and propose optimizations across campaigns, pages, CTAs, and lifecycle stages
- Conduct analysis of marketing performance using web analytics, campaign data, funnel progression, and conversion trends
- Own the cadence of Marketing Business Reviews (MBRs, QBRs), delivering insights and recommendations to leadership
- Oversee database management and ensure campaign readiness through clean, structured contact data
- Manage and align communication cadences across Marketing, Sales, and Customer for Life (C4L)
- Develop and refine lead and account scoring models using firmographic, behavioral, and intent signals
- Ensure scoring models align with sales-readiness and campaign strategy
- Manage HubSpot–Salesforce integration and ensure smooth lead handoffs and campaign attribution
- Define and maintain attribution logic, dashboards, and reporting that clarify what’s driving pipeline
- Ensure consistency in campaign tagging, UTM governance, and reporting across platforms
- Partner with Marketing Ops and RevTech to automate processes and scale performance analytics
Our take
Helsinki-based Supermetrics is a data integration platform making it easy for marketers and business intelligence teams to analyse data from popular ad platforms such as Facebook, Google and Twitter and integrate them into their preferred analytics and data warehouse platforms.
Despite competition from companies such as Fivetran and Adverity, the company boasts an impressive client list, including Nestlé, Warner Brothers, L’Oréal, owing to its variety of products, such as Supermetrics for Google Sheets, Excel, and BigQuery.
Supermetrics success is product-led and due to the increase in demand for its offerings, the company witnessed a growth of 40% YoY in 2022. Going forward, the company is focused on continuing its strong growth path and hopes to at least double its turnover. It's also emphasising its presence in the US market as important and expects to grow fast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2020
$47m
SERIES B
Nov 2017
$4.2m
SERIES A
Total funding: $51.1m
Company benefits
- Health and wellness: We cover your healthcare costs, and you'll get a wellness allowance for things like sports, massage, and meditation.
- Equity & bonuses: All full-time Supermetrics employees are owners through equity. Everyone is also part of a personal bonus or commission plan.
- Flexible remote work: Enjoy working flexibly from home and in productive and uplifting office environments. Fully remote employees get a stipend to upgrade their home office.
- Generous paid time off: We take recharging from work seriously and encourage you to take all your leave. Paid parental leave is part of the package, too, of course.
- Personal learning stipend: We offer a personal learning budget to boost your professional growth.
- Excellent equipment: You’ll get a laptop, a phone with a plan, noise-canceling headphones, plus the ergonomic equipment you need for your work. And your wifi is on us, too.
- Stellar team events: We're known for our amazing team events, parties, and offsites. We also happily support employee-organized activities that bring teammates together.
Company HQ
Kluuvi, Helsinki, Uusimaa
Leadership
Mikael Thuneberg
(Co-CEO)Experienced Researcher, having previously worked at 15/30 Research, Sulake, and T-Media. Also the founder and CEO of Automate Analytics.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 7 more jobs at Supermetrics