Senior Manager of Acquisition Marketing, Turo
+ Equity
Car sharing marketplace
Job no longer available
Car sharing marketplace
1001+ employees
Job no longer available
+ Equity
1001+ employees
Company mission
Turo's mission is to put the world's cars to better use.
Role
Who you are
- You have a proven track record of scaling multi-million dollar media budgets across mobile app, web and offline acquisition channels, building a world-class team of acquisition marketers, and implementing cutting-edge acquisition marketing tech to automate and scale
- 7+ years of managing paid acquisition campaigns at a high-growth company across a wide range of web and mobile app channels & 2+ years of management experience leading highly efficient acquisition teams
- Track record of optimizing multi-million dollar paid social campaigns with specific ROI and payback period targets
- Expert at scaling and assessing SEM campaigns
- Proficient at navigating a BI data platform such as Tableau or DOMO
- Strong critical thinking mindset while at the same time action-oriented so that you can anticipate and quickly adapt campaigns based on trends
- Strong quantitative and analytical capabilities - comfortable with data analysis and able to use data to make recommendations for optimization
- Preferably have SQL experience that allows you to translate raw data into insights for further campaign optimization
What the job involves
- You will be responsible for all aspects of acquisition marketing in Canada on various web, mobile, and offline channels. This critical and highly visible role will develop our acquisition strategies and oversee their implementation, increasing the number of guests on Turo
- Working closely with our central marketing, international marketing, analytics, finance, brand, business development, and engineering teams, you will develop campaigns and lead cross-functional initiatives that acquire highly profitable users across a portfolio of channels
- The outcome of your work will be hugely impactful on Turo’s growth in Canada
- Lead the overall paid efforts, including strategy, tracking/measurement, reporting, and optimization
- Develop and execute campaigns to fuel new user growth across channels, such as OTAs (online travel aggregators), and social media platforms
- Partner with the centralized paid search team to oversee and drive accountability over paid search channels performance (Google, Microsoft, Apple)
- Analyze and report on campaign performance using advanced ROI and cohort analysis
- Partner closely with Data teams to measure the incrementality of our acquisition initiatives and establish a regular reporting cadence on customers acquired, ROAS, and payback period by channel
- Uncover new performance marketing opportunities through existing and new channels, and develop a plan to test and validate the effectiveness
- Track progress towards spending and performance targets per channel daily and share with marketing leadership
- Allocate funds from a multi-million dollar marketing budget to optimize the acquisition channel mix
- Manage and develop an acquisition marketer
Our take
Turo is the world’s largest car rental marketplace. The comparisons with AirBnb are obvious but not unfounded - ‘hosts’ make their cars available to ‘guests’ who benefit from short-term rentals without the cost of purchasing their own automobile.
The startup has reinvented the car-rental marketplace, previously dominated by incumbents like Avis. By allowing users to rent directly from the car owner themselves, Turo is bringing transparency, efficiency, and liquidity to the industry while hosts earn additional income.
Perhaps one of the biggest challenges the company needs to overcome is similar to those that plagued other major sharing-economy companies like Uber - regulation. Specifically Turo faces disputes over bad-faith hosts and from incumbent players, especially regarding airport use. Since its 2022 IPO, Turo has been eyeing further global expansion and targeting a series of strategic acquisitions and partnerships which will expand its product suite for hosts and guests alike.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Feb 2020
$30m
SERIES E
Jul 2019
$250m
SERIES E
Total funding: $464m
Company benefits
- Dental, and vision coverage
- Time off to volunteer
- Travel credit each month to grab a car and go explore
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Union Square, San Francisco, CA
Leadership
Andre Haddad
(CEO, not founder)Previously worked for 10 years at eBay, holding various positions such as CEO - Shopping.com & Vice President - User Experience & Design.
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