Vice President of Commercial Sales, Comscore
$140-170k
Omnichannel advertisement measurement platform
Job no longer available
Omnichannel advertisement measurement platform
1001+ employees
Job no longer available
$140-170k
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- Minimum of bachelor's degree and 15+ years of professional experience working within the TV/digital industry at a media agency, publisher sales, or at a brand direct marketing team
- A highly aggressive professional with a proven track record of success and strong personal relationships with investment, planning and strategy, as well as measurement leads at holding companies and agencies, networks, and publishers
- Strong relationships with brands directly at the CMO, advertising, media and analytics teams
- Specific experience managing and selling audience and advertising effectiveness measurement services to marketing, market research, and advertising teams within these organizations
- Deep understanding of market research (qualitative and quantitative for TV, print, digital and mobile) and other related industry knowledge and how this information can be applied to help clients achieve their goals
- A deep understanding of the analytical advertising process within the advertising industry
- A highly intellectual individual who combines proven sales abilities with analytical excellence, superior communication skills and an ability to develop and grow strong client relationships
What the job involves
- This proven leader will be responsible for revenue generated through an advertising holding company, its agencies, and associated brands, selling our unique data services and products by leveraging Comscore's audience scale, advertising measurement and activation capabilities
- This person will drive sales growth by developing strategies to retain and grow existing agency and advertiser clients while building a pipeline and successfully selling to new brands and untapped areas within the assigned holding company
- This person will be responsible for sales and revenue of syndicated subscriptions and renewals for Comscore linear TV and Media Metrix, along with transactional products and services, such as cross platform measurement, social media products, and brand lift studies
- This person will play a leading role within sales goals and buy-side initiatives through a range of sales, analytic, management, and business development functions
- This person must develop a pipeline and close sales within a fast-paced, changing environment
- This person will report to the EVP, Commercial, and lead a team to achieve predefined sales and strategic objectives for the assigned holding company and its associated brands
- The candidate should come in with, and forge new agency and brand relationships to help solidify Comscore as a true partner for currency, business, measurement, and marketing insights
- This person will coordinate internally and be able to work cross-functionally with client services, product management, product marketing, and other internal teams to create innovative measurement solutions, go-to-market opportunities, and solve client needs
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analysing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company HQ
Hunter Mill District, Reston, VA
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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