Senior Marketing Systems Engineer, Lantern

• A minimum of 5 years owning or deeply administering a B2B growth marketing tech stack (CRM, sales engagement, data enrichment, & marketing automation tools)
• Hands-on production experience with Clay
• Demonstrated, shipped AI and agentic automation experience applied to GTM or revenue operations workflows - with a clear, defensible point of view on when AI is and isn’t the right answer
• Demonstrated ability to operate autonomously across the full project lifecycle
• First-hand lead management experience - supporting lead intake, campaigns, outbound sales engagement, and tracking leads through to conversion
• Proven ability to instrument lead tracking end-to-end and surface actionable conversion analytics to team managers - with an understanding of what it takes to build and sustain lead data quality across integrated systems
• Ability to translate business requirements into measurable technical outcomes - and communicate system designs clearly and compellingly to non-technical marketing leadership
• Proven ability to pilot new tools, develop structured trade-off analyses and ROI assessments, and present clear build-vs.-buy recommendations to leadership
• Experience maintaining a prioritized, visible systems roadmap that keeps stakeholders informed and initiatives properly scoped before work begins

Desirable

• Lantern is seeking a Marketing Systems Engineer — a forward-deployed technical specialist embedded within the Growth Marketing function and serving as the primary systems owner for the entire Growth Marketing tech stack
• This role owns the how: architecting integrations, deploying AI-powered and agentic automation, and ensuring Lantern’s marketing technology stack is scalable, measurable, and continuously improving
• The ideal candidate is a lead management expert who operates with a high degree of autonomy, brings hands-on AI maturity, and understands the Growth Marketing function as deeply as the tools that support it
• They know when to apply AI and when traditional integrated solutions are the right answer - and can defend that judgment to leadership with data and conviction
• Reporting to the Sr. Director, GTM Systems and embedded within Growth Marketing, you will:
• Act as an embedded technical owner for the Growth Marketing tech stack - partnering directly with Growth Marketing leadership to translate business needs into working solutions, leading every stage from requirements gathering and solution design through build, testing, and deployment with a high degree of autonomy
• Own, operate, and continuously improve the full Growth Marketing tech stack: HubSpot, Outreach, Nooks, ZoomInfo, Clay, and Salesforce – identify gaps and help shape where the stack goes from here
• Design and implement lead management workflows end-to-end: from initial intake and campaign execution through outbound engagement and conversion tracking, ensuring every handoff is instrumented and every outcome is measurable
• Build and deploy agentic and AI-powered solutions that eliminate manual process across top-of-funnel workflows - knowing when AI is the right answer and when a traditional integration is faster and more reliable
• Pilot new tools with rigor: develop a structured point of view on trade-offs and ROI, document your findings, and present clear build-vs.-buy recommendations to leadership
• Maintain a prioritized, visible systems roadmap - communicating what is in progress, what is next, and why, in a format that earns the trust of non-technical stakeholders
• Articulate system and workflow designs in Lucid or comparable diagramming tools, and explain those designs to non-technical marketing leaders in a way that is compelling and builds confidence
• Collaborate with the Salesforce Admin team and Salesforce Architect on CRM-side implementations - and bring hands-on Salesforce Flows experience (and Apex/SQL where needed) to accelerate delivery without waiting on others
• Be relentlessly organized: plan, test, and measure every solution with documented baselines and outcomes - so the team always knows what changed and whether it worked