Director of Digital Marketing, Matillion
£100-150k
+ Company Equity
Data transformation software
Open for applications
Data transformation software
201-500 employees
Open for applications
£100-150k
+ Company Equity
201-500 employees
Company mission
To make the world's data useful.
Role
Who you are
- 7+ years of experience owning B2B full-funnel digital marketing strategyProven ability to manage Ad Agency of Record — Paid Search, Paid Social, Programmatic, etc
- Experience in website strategy and managing Web agencies
- Expert understanding of cost-based ad metrics (CPM, CPC, CTR, etc.), and balancing lead quality and quantity to contribute to pipeline targets
- Growth focused with an ability to thrive in a fast-paced environment
- Balanced analytical and creative mindset
What the job involves
- We are now looking for a Director, Digital Marketing to join our wider Marketing team
- The Director, Digital Marketing will lead our global digital strategy, driving measurable growth through data-driven, full-funnel marketing initiatives
- This role oversees a team of digital marketers and agency partners to execute scalable campaigns across paid search, paid social, programmatic, and web
- You will manage our digital marketing budget, optimize customer journeys, and leverage automation and AI to improve processes and performance
- Collaborating closely with cross-functional teams, you’ll connect online and offline experiences, track pipeline impact, and deliver innovative strategies that generate high-quality traffic and demand
- Report directly to Vice President of Global Demand Generation, and serve as the Digital Marketing team lead — guiding everything from strategy to execution
- Manage an agile team of web & digital marketers; and collaborate with advertising, creative, web, and other marketing agencies to scale demand generation campaigns and initiatives
- Own a global Digital Marketing budget, and find areas of opportunity for efficiency
- Onboard and manage the Ad Agency of record
- Responsible for driving measurable growth through data-driven online marketing strategies
- Recommend and execute strategies to develop robust customer journeys, bridging the gap from online to offline
- Track and scrutinize pipeline sourced from digital marketing channels, from impression to customer, and analyze information to improve data-driven decision-making
- Generate quality traffic to the company's website and experiences
- Collaborate with Integrated Marketing Campaign Director & Content team to activate topical multi-touch digital campaigns
- Use automation and AI to improve processes and productivity, and make recommendations to support a rapidly growing organization
- Manage priorities and timelines effectively to meet critical deadlines
- Educate internal teams on digital marketing best practices, and impacts of online efforts on overall demand generation programming
Our take
In order to make the world’s data more useful, Matillion offers a simple cloud-native data integration and transformation platform. The company turns raw data into an analytics-ready asset to help companies make better decisions.
As organisations search for ways to harness data for business intelligence, the market for Matillion’s offerings is expanding, and the company has assumed a forefront position. Strong reputation for its services has engendered hundreds of large enterprises using Matillion’s solutions including FOX, Sony, Slack and Cisco
2022 VC funding from Snowflake and Databricks - contributing to the company’s valuation of over $1.5 billion - will continue to be used to help teams optimise the impact of their data by cementing more partnerships and developing new products, such as the recent Data Productivity Cloud. Matillion will also adopt the cutting edge Snowflake Native Application Framework for its processes.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2021
$150m
SERIES E
Feb 2021
$100m
SERIES D
Total funding: $311.3m
Company benefits
- A culture that promotes work life balance
- Access to mental health support
- 25 days holiday
- 5 days paid volunteering leave
- Pension
- Career development with monthly hackdays, access to a Udemy account, Blinkist and much more.
Company HQ
Salford, UK
Leadership
Ed Thompson
(CTO)Previously acted as an IBM Software Consultant for Real Solutions and as an Integration Team Leader for Imtech ICT.
Matthew Scullion
(CEO)Previously acted as Software Division Director for Imtech ICT and as Director for Real Solutions.
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