CRM Lifecycle Marketing Manager, Block
Bitkey
$121.7-185.9k
Salary partially dependent on location
Financial services ecosystem
Job no longer available
Financial services ecosystem
1001+ employees
Job no longer available
$121.7-185.9k
Salary partially dependent on location
1001+ employees
Company mission
To create better tools to help everyone access the economy.
Role
Who you are
- 4+ years of experience in CRM, preferably in a B2C technology company
- Proven track record delivering growth through CRM campaigns
- Proven track record structuring and delivering ongoing experimentation to continuously improve performance
- Experience supporting CRM integration from scratch is a plus
- Experience in structuring and improving marketing CRM tech stacks, including fluency in using leading CRM platforms, using tracking and personalization tools to deliver a great customer experience
- Strong analytical skills, with the ability to interpret data and generate actionable insights
- Highly creative, with experience devising campaigns that engage, educate, and motivate a target audience
- Strong writing experience coupled with a drive to constantly improve your ability to connect with customers through the written word
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Self-starter with a strong sense of ownership and the ability to work independently in a fast-paced, dynamic environment
What the job involves
- Support the integration and technical set up of our CRM tool — Block business units currently work with Iterable, Braze and internal tools; Bitkey is currently finalizing vendor selection
- Work with product, marketing, and partnerships teams to build out transactional and product comms that create a seamless experience for our customers and drives measurable product adoption
- Work with product and marketing to build our referral programme driving measurable growth
- Work with design and marketing to deliver on our launch campaign when we launch Bitkey across the globe for the first time
- Develop and execute on a comprehensive and CRM strategy to optimize for activation, retention, and engagement throughout the customer journey
- Continuously build and iterate on our end-to-end lifecycle campaigns, including identifying target audience segments, developing campaign strategy, collaborating with design and marketing, developing the review process, and getting feedback from multiple stakeholders
- Develop effective customer feedback loops including NPS campaigns, feedback surveys, and customer reviews across app stores and other key channels
- Build the CRM personalization strategy to ensure CRM communications are relevant and personalized to individual customers based on customer attributes, usage behavior, and segmentation
- Establish a strong working relationship with cross-functional stakeholders across our Product, Marketing, Design, Partnerships, Customer Support and Data Science functions within the team, and CRM leaders across Block, to meet ambitious growth CRM targets
- Create experimentation roadmaps and execute a rigorous A/B testing agenda to enhance campaign effectiveness
- Maintain performance and health of email, push, and SMS channels with regard to audience segmentation, content, list hygiene, and deliverability
- Work with our Data Science team to measure the impact of each campaign, develop benchmarks, report regularly on campaign progress and performance to marketing stakeholders, and identify opportunities for growth and optimization
Our take
Block is a financial services technology company comprising of Square, Cash App, Spiral, TIDAL, and TBD. Its biggest brand, Square, offers hardware and software for small to medium-sized businesses enabling them to manage the entire payment lifecycle. It functions similarly to Shopify and Stripe, but has paired online payment processing with physical devices such as registers, payment terminals, and mobile card readers.
The business was originally founded as Square in 2009 by Jack Dorsey of Twitter fame. Already well-established with SMEs all over the globe, Square has significantly benefited from the increased demand for mobile payment systems. Its order management feature remains a go-to tool for small businesses that otherwise didn't have the proper infrastructure in place when demand for home delivery surged.
Square rebranded as Block in December 2021, with the Square brand name remaining in place for their seller business. The company has since come under fire for its security practices, facing lawsuits in relation to a major breach of CashApp user data, and in 2024 announced plans to reduce its workforce in order to cut costs. Despite these setbacks, there is every chance the business will move past this, though it may take some time to rebuild trust in its product.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Jack Dorsey
(CEO)Having studied at and dropped out of New York University, Jack founded Twitter in March 2006, where he has served as CEO since. He co-founded Square with Jim in February 2009, and has remained its CEO ever since.
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