AMER Regional Marketing Manager, Axonius
SLED
$139-160k
+ Bonus and equity
Cybersecurity asset management platform
Open for applications
Cybersecurity asset management platform
501-1000 employees
Open for applications
$139-160k
+ Bonus and equity
501-1000 employees
Company mission
To give customers a comprehensive and always up-to-date asset inventory.
Role
Who you are
- The ideal candidate will possess a deep understanding of the SLED market, coupled with experience in B2B marketing in the technology or cybersecurity sectors
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or equivalent experience preferred
- 5+ years of experience in B2B marketing, with a focus on regional or field marketing
- Proven success in the SLED market, with a strong understanding of government procurement cycles, contract vehicles, and education sector nuances
- Experience working within the technology, cybersecurity, or SaaS industry is highly preferred
- Familiarity with account-based marketing (ABM) strategies and tactics
- Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
- Excellent communication and interpersonal skills, with the ability to influence and collaborate with internal teams and external stakeholders
- Data-driven mindset with experience analyzing marketing metrics and adjusting strategies for maximum impact
- Proficient in marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce)
What the job involves
- The Regional Marketing Manager - SLED will be responsible for developing and executing marketing strategies and programs designed to increase brand awareness, drive lead generation, and accelerate pipeline growth within the State, Local Government, and Education (SLED) vertical
- This role requires a dynamic and strategic thinker who can collaborate cross-functionally with sales, product marketing, and partner teams to align marketing initiatives with business goals and SLED-specific needs
- Develop and execute an integrated marketing strategy for the SLED vertical, aligning with corporate objectives and regional sales goals
- Conduct market research to understand key challenges, trends, and opportunities within the SLED space
- Work closely with regional sales teams to identify top accounts and growth opportunities, creating tailored marketing plans that address specific needs
- Plan, develop, and execute regional marketing campaigns, including digital marketing, email campaigns, webinars, events, and account-based marketing (ABM) initiatives focused on the SLED audience
- Manage event strategy, including state-level trade shows, user groups, webinars, and other regional marketing events
- Coordinate with content and product marketing teams to develop and localize messaging, case studies, and white papers relevant to the SLED market
- Partner closely with sales, product marketing, and partner marketing teams to ensure consistent messaging and drive alignment on lead generation and pipeline acceleration
- Collaborate with channel partners and resellers to co-market solutions to key SLED accounts
- Monitor and measure the effectiveness of campaigns through KPIs and data-driven insights. Track ROI and optimize campaigns based on performance
- Provide regular reporting on marketing activities, campaign results, and pipeline contribution to senior leadership
- Manage regional marketing budgets, ensuring the effective allocation of resources to maximize marketing impact and ROI
Our take
Axonius solves the unglamorous yet critical problem of poor cyber hygiene, helping security teams that struggle to fully understand their assets, and whether these assets are secure and adhere to security policies. Its cybersecurity platform helps companies track and manage every device that accesses networked services.
The company was founded by a team of veterans of an elite intelligence unit of the Israeli Defense Force. Since launching, it has attracted some impressive customers including the New York Times, Schneider Electric, and AppsFlyer. The company stands out in a crowded market of cybersecurity tools by integrating with hundreds of different platforms, enabling CIOs to keep track of all their network assets.
Axonius is a company with unicorn status and has raised almost $600 million in funding so far. Its 2024 round was invested in acquiring startups and funding its work with channel partners.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2024
$200m
SERIES E
Mar 2022
$200m
SERIES E
Total funding: $595m
Company benefits
- Competitive compensation
- 100% coverage of your healthcare premium
- Flexible work environment
- Paid parental leave
- Annual all-company retreats
- We offer all this… and more
Company values
- Grow - Grow yourself, the company, the customer. Always striving for the best version of yourself
- Relentlessly pursue truth - We operate with transparency, strive to understand the facts, and acknowledge and learn from mistakes
- Ownership - We approach all efforts with an ownership mindset, a high degree of responsibility, and quality
- Win - We win by creating the most value for our customers, with a sense of urgency
- Team - We are one team. We move fast, win and lose together. Our differences make us stronger
- Humility - We are humble and proud. We operate with respect
Company HQ
Rose Hill, New York, NY
Articles
Leadership
Dean Sysman
(CEO & Co-Founder)They worked as a team leader for the Israel Defence Force. They have a passion for startups and act as an investor in a list of cyber tech companies and sits on the board of Forbes Technology Council.
Ofri Shur
(CTO & Co-Founder)They also worked for the Israel Defence Force before moving into cyber security at Kay Hut.
Avidor Bartov
(CPO & Co-Founder)They also worked for the Israel Defence Force prior to co-founding Axonius. They act as an insider to YL ventures supporting Israeli entrepreneurs.
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