Director of Account Based Marketing, Forter
AMER
$140-190k
+ Bonus & Equity
Fraud prevention platform
Job no longer available
Fraud prevention platform
501-1000 employees
Job no longer available
$140-190k
+ Bonus & Equity
501-1000 employees
Company mission
To build trust in e-commerce by eliminating fraud for online merchants and marketplaces.
Role
Who you are
- Innovator. We recognize that account-based marketing is a bit of a buzzword, and that the discipline is constantly evolving. So, you’re the kind of person that tracks new ideas, experiments with programs, considers how new tools like AI can accelerate your efforts, etc.
- Educator. Since ABM means different things to different people, we need you to rally sales & marketing in the Americas around your definition of ABM. You’re motivated to define the plays in our playbook and to ensure the team is on the same page.
- Player/coach. Forter is a fast-paced, global company. Leaders here roll up their sleeves, provide early / thoughtful direction and clear obstacles for their team members.
- Proven track record: You’ve successfully managed a high-performing function in revenue marketing, account-based marketing or similar.
- Global mindset: While you own programs for the Americas, in the back of your head, you’re always thinking about global digital commerce trends and the potential to scale your efforts.
- Communication & collaboration skills. Consistent with the above responsibilities, we’ll be counting on you to educate / enable salespeople, coordinate across marketing functions, report to senior leadership, lead marketing’s presence at quarterly business reviews and more.
What the job involves
- Define and build. You own the ABM strategy for the Americas. We trust you to establish the right framework and programs to at first engage tens of accounts, with the ability to scale to a wider set of accounts over time
- Partner with sales. The sales team is your most critical stakeholder, and we need you to be in total alignment on target accounts and activities at all times—you and the Americas sales leaders will be in constant communication
- Educate and enable. Account-based marketing practices are not deeply ingrained at Forter; you will be the expert that brings new ideas to our team. And so we need you to educate your fellow marketers and enable salespeople to ensure your efforts are successful
- Set and report on goals. We’re counting on you to set clear goals, then track and report on progress of ABM efforts to senior leadership. You will use data to inform decisions about how to iterate on ABM programs (and that’s because we don’t expect perfection, we seek experimentation)
- Lead by example. We expect you to lead by example in customizing experiences—creating landing pages, content paths, direct mail and more for target accounts. You will draw on and influence our in-house creative team based on patterns you identify to create verticalized content, ads, and more to support your efforts
- Lead your team. Lead and develop the team responsible for executing ABM programs in the Americas, sharing your learnings with regional marketing teams in EMEA and APAC
Our take
Forter provides new generation fraud prevention to meet the challenges faced by modern enterprise e-commerce. The system eliminates the need for rules, scores or manual reviews, making fraud prevention friction-free.
The result is fraud prevention that is invisible to buyers and empowers merchants with increased approvals, smoother checkout and the near elimination of false positives - meaning more sales and happier customers.
Behind the scenes, Forter’s machine learning technology combines advanced cyber intelligence with behavioural and identity analysis to create a multi-layered fraud detection mechanism.
The company had previously announced IPO plans; however, it has yet to move forward with this venture. Since its $300M investment round in 2021, the company has made several acquisitions, strengthening its fraud prevention solution stack.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2021
$300m
SERIES F
Nov 2020
$125m
SERIES E
Total funding: $528m
Company benefits
- Vision & Dental Benefits
- Fitness Subsidies
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Midtown East, New York, NY
Leadership
Liron Damri
(Co-Founder & President)Previously worked for 5 years at Paypal, holding various positions such as Head of Americas Analytics, Business Analytics (ARS) and Strategy and Business Development, LATAM. He served as Forter's COO until 2017
Michael Reitblat
(Co-Founder & CEO)Previously VP Product and Board Member at Pango Parking for 4 years and Military Intelligence Officer at Israeli Intelligence Corps - Cyber Command for 3 years
Salary benchmarks
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