CRM Manager, Tourlane
Offers stock options
2-3 days a week in office
Tailor-made travel experiences
Be an early applicant
Tailor-made travel experiences
501-1000 employees
Be an early applicant
Offers stock options
2-3 days a week in office
501-1000 employees
Company mission
To become the leading tour provider for customized multi-day trips.
Role
Who you are
- 2 years of proven experience in CRM
- Hands-on experience with A/B testing and optimizing reactivation campaigns
- Proficiency in personalization, and segmentation, leveraging data to create tailored experiences
- Knowledge of customer engagement strategies
- Experience with CRM channels beyond email, e.g. Direct Mail, App, Whatsapp, sms
- Strong communication skills in English and German; French is a plus
- Tech-savviness and familiarity with CRM tools and platforms such as Braze and Salesforce
- You are highly analytical, decisive and you take ownership of outcomes
- You are driven, you thrive in fast-paced environment and are a team player
What the job involves
- Our ambition is to revolutionize the travel industry and we’re currently looking for a CRM Manager to join our team
- This role will be pivotal in contributing to drive our customer communications to the next level, focusing on tailored, data-driven experiences
- You’ll be instrumental in our mission to create lasting connections with travelers by crafting personalized, multi-channel communication flows
- Develop and execute multi-channel reengagement campaigns, enhancing customer engagement in the DACH region and France
- Optimize campaign timing and messaging through A/B testing to boost click-through and engagement rates
- Drive Double Opt-In (DOI) initiatives to expand our verified, GDPR-compliant customer base
- Leverage CRM data for personalized, dynamic content across communications
- Report on CRM KPIs and identify new opportunities for continuous improvement
- Collaborate cross-functionally with marketing, data, and product teams to align on personalization and customer engagement strategies
Our take
In-person travel agents have been hit hard in recent years, meaning many people are losing out on top-tier service when it comes to planning their vacations. Tourlane solves this problem by offering customers the full travel agent experience online.
The company plans and books multi-day trips for individuals and small groups, and has maintained a laser-sharp focus on customer-centric service. This approach has worked well for the company, which is now backed by a number of high-profile entrepreneurs within the travel industry, including the founders of Trivago and Airbnb. The funding and credibility these backers have provided have allowed Tourlane to invest heavily in its technology, ensuring customers have more flexibility in their travel arrangements.
Since receiving substantial funding in 2020, the company has remained steadfast on its course. The financial boost has given the company a strong foundation, and now, its focus is on maintaining momentum and scaling effectively as it navigates the evolving landscape of its industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
78% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$20m
SERIES C
May 2019
$47m
SERIES C
Total funding: $101m
Company benefits
- Inclusive environment: bring your whole self!
- Learning & development
- Multiple offerings for mental health wellbeing
- Flexibility to work remotely from almost any country
- Hybrid working model and office in the heart of Berlin
- Fresh fruits, muesli & drinks in the office
- We love having dogs in the office
Company values
- We love travel
- Take the call
- Set foot on Mars
- Be the customer
- Act humble & respectful
Company HQ
Kreuzberg, Berlin, BE
Articles
Leadership
Julian Weselek
(CEO)Previously worked as Senior Global Venture Development at Rocket Internet SE.
Salary benchmarks
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