Senior Product Marketing Manager, Recorded Future
$120-175k
Threat intelligence platform
Open for applications
Threat intelligence platform
1001+ employees
Open for applications
$120-175k
1001+ employees
Company mission
To empower customers with real-time threat intelligence so that they can defend their organizations against threats at the speed and scale of the internet.
Role
Who you are
- Proven experience (5+ years) in product marketing within the cybersecurity industry
- Strong understanding of cybersecurity products, trends, and customer pain points
- Exceptional written and verbal communication skills
- Ability to translate technical concepts into clear, customer-centric messaging
- Demonstrated success in developing and executing go-to-market plans for new products
- Strong project management and cross-functional collaboration skills
- Analytical mindset, capable of leveraging data to make informed decisions
- Creative thinker with a passion for staying current with industry best practices
What the job involves
- We are seeking a talented and experienced Senior Product Marketing Manager to join our dynamic marketing team
- This person will help Recorded Future extend its leadership position in the security industry
- In this role you will be responsible for developing and executing strategic marketing plans to promote our products
- Your role will be critical in defining our go-to-market strategies, positioning our products effectively, and driving successful product launches
- You will collaborate closely with cross-functional teams, including product development, sales, and marketing, to ensure that our products meet the needs of our target customers and remain competitive in the market
- Craft compelling and differentiated product positioning that clearly communicates the value and benefits of our cybersecurity solutions
- Develop persuasive messaging and content for marketing campaigns, website materials, sales collateral, and other promotional activities
- Partner with Product, Engineering and Design on roadmap development and launch milestones and KPIs
- Develop comprehensive go-to-market plans for new product launches and major updates, considering target audiences, competitive analysis, and market trends
- Collaborate with sales and channel partners to ensure successful product adoption and effective sales enablement
- Conduct market research to identify industry trends, customer needs, and competitive insights to inform product and marketing strategies
- Stay up-to-date with the cybersecurity market landscape, emerging technologies, and competitor offerings
- Create engaging marketing content, including blog posts, whitepapers, case studies, and webinars, to showcase the value of our products and thought leadership in the industry
- Develop sales enablement materials, such as product guides, training presentations, and FAQs, to support the sales team in effectively communicating product value to prospects and clients
- Lead successful product launches, coordinating activities across marketing, sales, and product teams to generate awareness and drive demand
Our take
Cybersecurity threats are increasingly urgent for businesses, governments, and citizens worldwide, growing in both number and sophistication. Recorded Future has spent over a decade developing a solution to this problem. Its platform leverages billions of data points from across the internet, including dark web sources, state actors, and vulnerability information, to identify and anticipate cybersecurity threats.
While many cybersecurity firms are emerging due to the surging demand, Recorded Future stands out with its market-leading pedigree. Originally funded by In-Q-Tel and Google, its clients include private contractors for the US Intelligence Community, and it has produced influential reports on major cybersecurity issues.
Continuing to expand its capabilities, by adding identity intelligence, attack surface intelligence, and card fraud intelligence. Partnering with companies like Microsoft, it researches new cyber threats. To stay ahead in the evolving cybersecurity field, it must maintain this momentum, and all signs suggest it has the resources, talent, and ambition to succeed.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Oct 2017
$25m
SERIES E
Apr 2015
$12m
SERIES D
Total funding: $58.7m
Company benefits
- Professional development and career advancement
- Flexible work environment, be yourself
- Generous vacation policy
- Wellness programs
- Company outings
- Free snacks, drinks, and coffee in the office
- Parental leave program
- Environmentally conscious
Company HQ
Powder House Square, Somerville, MA
Articles
Leadership
Staffan Truvé
(CTO)Chairman at Makewave AB, Interspecrtal, and Qamcom Research and Technology, alongside being a Board Member at Vinnoca and WASP.
Christopher Ahlberg
(CEO)Previously the founder & CEO of TIBCO Software. Now a Board Member for the Hult International Business School and the Global Emancipation Network.
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