Senior Growth Marketing Manager, Observe.AI
$100-128k
Contact center software
Be an early applicant
Contact center software
201-500 employees
Be an early applicant
$100-128k
201-500 employees
Company mission
To enable brands to enhance their customer experience, with the power of contact center AI.
Role
Who you are
- 7+ years of experience in growth marketing, with a strong background in pipeline generation and deal acceleration through paid, organic, and email channels
- Experience in B2B enterprise marketing, ideally in the AI space or targeting contact center leaders
- Familiarity with tools and platforms such as LinkedIn Ads, Google Ads, 6sense, Sendoso, Salesforce, Marketo, Mutiny, and Webflow
- Strong ability to think creatively, lead with data, and manage multiple projects with exceptional organizational skills
- An eloquent presenter with excellent communication skills, both written and verbal
- Resilient with a gritty attitude, able to adapt and thrive in a fast-paced, dynamic environment
- Motivated to work remotely with a flexible, independent mindset
What the job involves
- As our Sr. Growth Marketing Manager, you'll be at the forefront of driving customer acquisition and market penetration, shaping the future of this innovative and new product
- This high-impact role offers a unique opportunity to directly influence revenue growth and establish Observe.AI VoiceAI Agents as a market leader
- This role will report directly to the Director, Digital Marketing
- Create and execute an integrated performance marketing strategy, spanning paid media, lifecycle marketing, content, SEO, influencer partnerships, event marketing, and more, to drive significant growth and measurable results
- Continuously test and optimize campaigns and strategies across new and existing channels, turning successful experiments into scalable acquisition strategies
- Drive expansion within our existing customer base, leveraging lifecycle marketing strategies to increase engagement and upsell opportunities
- Work collaboratively with sales, product, engineering, and design teams to deliver a seamless and engaging user experience
- Spearhead A/B testing initiatives that uncover valuable insights, improve conversion rates, and accelerate revenue growth, while fostering a culture of innovation and fast-paced iteration within the team
- Continuously analyze campaign performance and optimize tactics to meet key performance metrics: MQLs, SALs, pipeline, and revenue
Our take
Being stuck on the phone to customer service can be time-consuming and frustrating. Observe.AI aims to improve the experience with its Intelligent Workforce Platform. This transforms contact centers through AI by automating tasks and form filling, helping people find more information quicker.
Unconventionally, the company gained its footing by going directly to the call centres themselves, rather than the businesses they serve - providing valued call optimization tools to improve operatives' performance. It also supplies an analysis engine for cross-channel customer interactions, which enables users to find new revenue opportunities, employ effective coaching and improve quality assurance.
Observe.AI has raised huge amounts of funding, demonstrating the high levels of confidence in its market position and performance. A major technological and commercial partnership with Zoom, alongside the growing trend in businesses prioritising customer interactions, bodes well for the company's future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2022
$125m
SERIES C
Sep 2020
$54m
SERIES B
Total funding: $223.2m
Company benefits
- Excellent medical, dental, and vision insurance options
- Flexible PTO
- Generous holiday (federal and wellness) recognition and parental leave policies
- 401K plan to save for your future
- Remote benefits including a daily meal stipend, WFH stipend, mobile & internet stipend to set you up for success in this remote environment
- Learning & Development fund to support you in your continuing education journey and professional development
- Fun events to build culture across the organization
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Swapnil Jain
(Co-Founder & CEO)Previously completed an internship in Software Engineering at Google and worked at Twitter for 3 years, first as Senior Software Engineer and then as Technical Team Lead.
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