B2B Growth Marketing Lead, Wayra UK

• 👋 We are looking for a T-shaped marketer to build and execute a growth strategy that engages market-leading corporates looking to move the needle through innovation.
• 🤷‍♀️ Why join us?
• Freedom, flexibility and trust. As long as you're working towards the goal, you can try & test whatever you want. This is a role where there is no 'right' approach.
• Must haves👇
• ✔️ Proficiency in CRM and email marketing tools such as Mailchimp, Hubspot, Pipedrive or ActiveCampaign
• ✔️ 2 or more cross-functional Marketing skills such as Social Media, Email Marketing, Content Creation, Copywriting and Website Analytics
• ✔️ Prior experience working in a start-up or a small team where close collaboration and process-building are the fun parts
• ✔️ The passion to build something from scratch and experiment different ways to maximise the project impact
• ✔️ Prior experience working with sales or marketing funnel and a track record in improving the conversion rates of leads
• ✔️ Data-driven mindset

Desirable

• ⚡ TL;DR Enterprise lead generation is the key focus.
• You will be responsible for managing the company’s customer acquisition funnel. You will build and support activities across all stages of the customer experience, as well as create and experiment with new user acquisition campaigns while tracking the success of the campaigns.
• 1️⃣ Growth funnel and CRM management (30%): You will be the owner of the entire marketing funnel and manage the lead generation strategy. Working with the Head of Partnerships, you’ll be actively looking for opportunities to rapidly grow customer acquisition and expand our brand to the target groups. (optional)Your first task will be onboarding a new marketing CRM for Wayra to generate and track leads across different platforms (website, events, newsletter, social media etc.)
• 2️⃣ Events strategy and execution (20%): At Wayra, we organize a high-volume of events to attract quality leads. You will pick events which have the highest concentration of target leads in the geographies we want to (whether it’s corporates, investors or start-ups). You will manage the delivery of the events you own and creatively think of ways to improve lead generation.
• 3️⃣ Programme marketing delivery (20%): You will manage the growth funnel of our client/start-up programmes and build marketing campaigns to generate leads (website, social media, webinars, demo days). You will work cross-functionally with the Programme Delivery team and report the actions and results to our clients.
• 4️⃣ Thought leadership and creation (15%): You will build and own the thought leadership and content strategy as a part of the lead generation strategy. You will communicate and work closely with our internal leaders - Investment team, Portfolio team and Partnerships team on content creation (to be polished.) You should be someone who is passionate to create and experiment with new forms of content (social media carousel, shorts, animation, blog etc.).

• 1. Apply via Otta
• 2. Video call with Head of Marketing
• 3. Stage two will be a case study which you will have a few days to complete
• 4. Final interview with Managing Director