Senior Product Marketing Manager, Pennylane
SME
Financial management & accounting platform
Open for applications
Financial management & accounting platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
To build the leading financial tool for European SMEs see current job openings.
Role
Who you are
- You may have noticed that there was no section listing the skills or qualities required to apply for this specific job
- Researches have shown that some people are less likely to apply than others, if they don’t feel like they meet the full list of criteria. So we have decided to take it down entirely
- We have tried to give you as much details as we could about the purpose, missions and environment of this role; it is now up to you to tell us if you think this is a position in which you could a) have fun and b) bring value to our company
- If you’re hesitating, we encourage you to apply anyway: worst case scenario, you might lose a few minutes, and in the best case, it will be the start of a meaningful and long-lasting collaboration
What the job involves
- You’ll be joining a brand-new PMM team of three (manage by Maxime Leclercq : Head of product Growth & Marketing), within a 30+ Product organization, supported by an engineering team of +100 people
- You’re turning our users in your best friends: you strive to understand their needs, challenges and aspirations to translate it into valuable insights for our PM and designers
- You’re contributing to build the most efficient processes between our Product & Marketing teams and providing best-in-class education material to the Sales & CS teams
- You’ll infuse a growth mindset in our Product teams to ensure that we prioritize the right functionalities based on the value we deliver to our users, backed with strong analytics
- You’ll drive monetization by packaging our features in the sexiest way with the right content, supported by a compelling storytelling
- Within one month
- You’ll learn everything about our company, our teams, and our vision during the first onboarding week
- You’ll familiarize yourself with the product and the accounting industry (You will have access to a lot of documentation and will assist to trainings organized by your peers)
- You’ll get a very deep knowledge of our Product organization, methods, and culture
- Within 3 months
- You’ll have constructive impact on the launch of at least two new features by identifying gaps in current go-to-market strategies, process improvement opportunities and by driving a ROI-obsessed approach
- You’ll start leveraging users and market insights to orientate the Product roadmap and help its prioritization
- You’ll foster evangelization of the Product Marketing function all across the organization
- Within 6 months
- You’ll have built solid and fluid processes enabling optimal features launch and maximizing value of user research
- You’ll be the go-to person to efficiently support and enable the Sales, Growth & CS teams
- You’ll leverage an extensive market understanding to build the right pricing strategy
- You’ll put user engagement, feature adoption and utilization at the core of the Product manager’s concerns
- And beyond
- The PMM team is expecting to grow to 4-5 people within one year, which means you’ll have ⏬
- Opportunities to recruit, mentor and manage new PMMs
- Put the PMM team at the core of the product development strategy
- Proactively identified future business opportunities
Application process
- First call with Romain (Recruiter) : 30 min
- Interview with Maxime Leclercq (Head of Product Growth & Marketing) : 1h
- Case study + debriefing session with Maxime Leclercq and Tancrède Besnard (CPO) : 1h
- Culture-Fit discussion with 2 members from the Marketing and Product teams to assess the fit and the Product culture : 45 min
- Last Round with Arthur (CEO) : 30 min
Our take
In multiple mature markets, companies have been using QuickBooks, Xero and other SaaS solutions for accounting, but it is a fragmented industry with each country using its own software solution. In France, there is no definitive SaaS solution for accounting.
Pennylane wants to overhaul current tools and modernise the tech stack of accounting firms, by connecting directly with third-party services that hold valuable information. Accounting firms can use Pennylane collaboratively by accessing the platform to centralise receipts, create invoices and automate tasks. Instead of sending information back and forth with spreadsheets and photo attachments, both clients and accounting firms can interact directly on the platform.
Pennylane has a significant market opportunity ahead, with an ambitious goal to become the preferred management platform for European companies. The company already claims 50,000 customers. A recent instalment of funding will allow the company to further develop its platform, looking at artificial intelligence for accountants, and expand to other markets in Europe.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2025
$86.1m
LATE VC
Feb 2024
$46m
SERIES C
Total funding: $262.5m
Company benefits
- Work remotely from anywhere in Europe, as long as your contract allows you to
- Company shares to enjoy a piece of the success story you're building with us
- A budget to turn your home into a more comfortable workspace, as well as a monthly allowance to work from a coworking space whenever you feel like it
- Access to 8000 fitness spaces in Europe and more than 300 activities related to wellness through our partner Gymlib
- Access to Busuu to perfect your english or your french
- The latest Apple equipment
- Be part of a vibrant social community: we do lots of sports together (running, climbing...), we love to hang out and have a drink together (Thursday afterwork drinks on our rooftop is a usual thing)
- Twice-a-year company seminars
- Wonderful office in the center of Paris
- 10 additional days off (to the 25 standard ones) for those based in France
- Lunch credits (Swile card) to buy your favorite food every day, for those based in France
- Great healthcare cover (Alan Blue) to take care of yourself and your family, for those based in France
Company HQ
Chaussée-d'Antin, Paris, France
Leadership
Arthur Waller
(Co-founder & CEO)Founded PriceMatch in 2012, and progressed from Product Owner to Senior Product Owner at Booking.com between 2015-2018. Co-founded Pennylane in 2020.
Felix Blossier
(Co-founder & COO)Founding Partner of PriceMatch in 2012 and experience as Director General of the French Treasury from 2018-2020. Co-founded Pennylane in 2020.
Alexandre Roquoplo
(Co-founder)Extensive history in finance since 2013. Founded OneCPA in 2018 before co-founding Pennylane in 2020.
Tancrède Besnard
(Co-founder & CPO)Co-founded PriceMatch in 2012. Experience as Product Manager for Booking.com between 2016-2018, and current advisor for Predictus. Co-founded Pennylane in 2020.
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