Senior Marketing Executive, Contentive
1-2 days a week in office
Global digital media company
Job no longer available
Global digital media company
21-100 employees
Job no longer available
1-2 days a week in office
21-100 employees
Company mission
To help individuals innovate and businesses to transform.
Role
Who you are
- Proven hands on experience working across content led marketing campaigns
- Marketing Degree preferred
- Strong copyrighting and proof-reading skills – able to create messaging across channels and understand the fundamentals of storytelling to build a consistent narrative
- Proven experience with campaign planning and execution, proactively taking ownership for delivery
- Excellent knowledge of social media channels and techniques, demonstrable examples of how they’ve been used to drive engagement and commercial returns
- Paid campaign management experience both in terms of campaign setup and optimisation
- Strong experience with email and marketing automation tools (ideally Marketo), with emphasis on customer journeys and creating connected experiences
- Experience in using video and emage as part of campaign planning and delivery an advantage
- Experience in delivering commercially focussed campaigns an advantage
- Experience in B2B event marketing working on a variety of event formats
- Data driven with strong knowledge of best practices in maintaining a healthy and effective database
- Able to prioritise competing demands against tight deadlines
What the job involves
- Be a brand marketing champion with responsibility for building brands which deliver against customer need, develop brand positioning + messaging as well as informing an always on set of campaign deliverables
- Responsible for planning and executing multi-channel marketing campaigns to acquire attendees and participants across our various products including events, awards and communities, ensuring targets are delivered
- Create integrated campaigns which ensure we’re making best use of our channels including email, social, search, partnership, affiliate to successfully reach, acquire, convert and retain customers
- Work within a matrixed department incl. dedicated marketing delivery team, managing their priorities and outputs in order to ensure that campaign activities are delivered on time, to budget and required standards
- As marketing lead be a mentor and role model for marketing executives, as part of a matrixed team, co-ordinating their day to day activities and deliverables + playing a lead role in introducing and developing marketing best practice
- Work with broader team on implementing structured testing on copy and channel performance, working to use insight to optimise performance and improve outcomes
- Management of design and creative solutions, ensuring collateral remains on brand and connects with the customer
- Produce compelling customer focussed, benefit led, copy and messaging, tailoring for channels and ensuring we’re delivering consistent campaigns across the channels we own
- Continuously look for opportunities to improve campaign performance – using metrics and insight to inform tactics and approach
- Be curious - ensuring we’re increasingly connecting our plans and activities as we move to a single customer view
Salary benchmarks
Our take
Founded in 2012 and backed by the Blenheim Chalcot group, Contentive is reinventing B2B media and events, with a strong commitment to connecting buyers and sellers in B2B markets globally. Its tech-led approach prioritises commitment to innovation.
In the current world of content, its experienced team of experts aim to leverage insights, B2B storytelling, and technology in order to deliver campaigns which can maximise ROI for their clients. Contentive provides support to clients all the way from campaign conception to delivery and reporting in order to help them meet their goals.
Contentive runs premium events and B2B websites in four main professional communities: HR, Digital Marketing, Fintech, and Finance. In each area, it aims to become the most trusted source of high-quality content to help its clients thrive. Brands that use its services include Clickz, HRD & Bobsguide.
Its results-driven approach helps clients with Lead Generation, Brand Building, Thought Leadership, and Industry Events. This provides B2B marketers with a reliable, scalable, and affordable source of qualified leads, helping clients to stay up-to-date in this fast-changing industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Usual Stuff - Highly competitive compensation and bonus
- Friendly Culture - A culture where everyone is encouraged to dive in and a flat hierarchy
- You’ll Be Challenged - Each day you will be challenged to use your skills and help solve problems
- Flexible Benefits - We have flexible benefits scheme where you can choose based on your personal needs
- Collaborative Learning - We use a learning app which enables groups to share information across the company
- Recognition & Rewards - We recognise staff contribution to the company with an on-going rewards scheme
Company HQ
Shepherd's Bush, London, UK
Leadership
Sandeep Saujani
(CEO, not founder )They worked in Business Development and Sales at Marsh and Ascend, before spending 4 years at Centaur Media. Since October 2016, they have served as CEO of Contentive.
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