Performance Marketing Specialist, Tucows

• Channel ownership mindset with a strong grasp of performance marketing strategy
• Hands-on experience with ad platforms (Google Ads, Meta Ads, TikTok, etc.)
• Strong data literacy—you can interpret trends, define hypotheses, and act on insights
• Working knowledge of ad tracking, attribution models, and platform analytics
• Fluency in A/B testing and optimization frameworks
• Clear communicator who can brief designers, collaborate with content teams, and share findings across stakeholders
• Comfort in ambiguity—can move fast with incomplete inputs and evolve with feedback
• Enthusiasm for modular, city-specific marketing and localized media strategy
• Curiosity for media innovation—new tools, formats, and tactics excite you
• High attention to detail with a bias for action and continuous improvement
• 2-4 years of experience in performance marketing, ideally B2C or local/regional
• Proven success managing and optimizing campaigns within ad platforms
• Experience with GA4, Looker Studio, and Google Tag Manager
• Familiarity with conversion rate optimization and landing page testing tools like VWO
• Ability to QA tracking and manage performance reporting
• Experience working cross-functionally with creative, content, and lifecycle teams

Desirable

• We’re looking for a performance marketer who thrives at the intersection of experimentation and execution. You’ll manage a key part of our paid media portfolio—building, launching, and optimizing campaigns that drive growth across local markets
• This isn’t a siloed media-buying role. You’ll work full-funnel: shaping offers, collaborating on creative, refining targeting, and tracking real outcomes—not just impressions or clicks
• Ting is in a high-growth phase, expanding our fiber footprint and subscriber base across diverse markets. You’ll play a critical role in how we scale efficiently, hit CAC targets, and turn local awareness into lasting customer relationships
• You’ll also help bring our modular, city-specific marketing system to life—designing campaigns that feel local while scaling what works. With strong support from in-house creatives, lifecycle marketers, and data analysts, you’ll connect the dots and raise the bar
• Own the end-to-end execution of paid media campaigns within platforms like Google, Meta, TikTok, YouTube, Reddit and others—supporting broader marketing campaigns and business objectives
• Align campaigns to specific business goals: qualified address checks, fiber orders, CAC efficiency
• Optimize performance through structured A/B testing—audiences, creative, offers, and placements
• Translate loose or incomplete briefs into high-performing campaigns, grounded in insight
• Collaborate with strategists, designers and copywriters to develop and evolve campaign creative to meet objectives
• Partner with lifecycle, GTM, and content teams to build seamless, full-funnel experiences
• Support landing page testing and conversion rate optimization (CRO) using tools like VWO
• QA and manage campaign tagging: UTMs, pixels, and conversion events
• Contribute to reporting and attribution using Looker, GA4, and Google Tag Manager
• Explore and evaluate new media channels and tactics for growth, efficiency, or learning