Director of Lifecycle Marketing, Athletic Greens
$139-170k
Natural health supplements
Job no longer available
Natural health supplements
201-500 employees
Job no longer available
$139-170k
201-500 employees
Company mission
To empower people to take ownership of their health.
Role
Who you are
- 8-10 years of experience in lifecycle marketing, with a proven track record of driving customer engagement and retention. 3+ years leading a team
- Proven ability in leading the development of data-driven DTC lifecycle programs from strategy to execution, with specific experience in building sophisticated segmentation and trigger-based campaigns across multiple channels
- Knowledge and experience with marketing automation and engagement tools (e.g., Marketo, Hubspot,Klaviyo, Braze, etc) and other tools (e.g., Tableau, GA, etc)
- Strong understanding of customer segmentation and data analysis to inform marketing strategy
- Experience leading and managing a team of marketing professionals
- Excellent communication skills and ability to collaborate with cross-functional teams
- Proven ability to develop and manage a marketing budget
- Experience in B2B marketing preferred
- Excited to be collaborating with performance marketing teams in a global, high-growth consumer-focused company
- Strong critical thinking skills. You can identify opportunities, anticipate challenges and gaps, and contingency plan accordingly
- Solution-oriented with proven ability to diagnose problems using strategic thinking skills as well as identify and drive appropriate solutions
- Strong attention to detail and a proven ability in managing time and tasks associated with fast-paced organization
- Strong interpersonal, written communication, and organizational skills
- Ability to work independently and take ownership for outcomes while prioritizing and juggling multiple projects
- Strong adaptability, flexibility and resourcefulness
- A full life outside of work with personal passions and hobbies!
What the job involves
- Develop and own the overarching lifecycle strategy, with always-on programs and campaigns that improve NPS, increase retention, and increase LTV
- Develop and implement a lifecycle marketing strategy that engages customers across multiple channels (email, SMS, push notifications, etc.) to drive retention and upsell/cross-sell opportunities
- Engage and nurture leads and subscribers by creating personalized communication strategies across channels such as email, in-app, SMS, and Direct Mail
- Test and iterate programs at key inflection points, such as subscriber onboarding, retention, and winback
- Identify and implement technology that can assist with churn prevention and subscription re-activation
- Drive effective reporting and analytics
- Build and mentor a high-performing team of lifecycle marketers
- Work closely with the content and editorial teams to execute on the creative for all programs
- Partner with marketing, product, engineering, and data science teams to deliver growth plans
- Analyze customer data and behavior to identify opportunities for segmentation and targeted marketing campaigns
- Partner with product and engineering teams to ensure marketing campaigns are aligned with product releases and updates
- Lead a team of lifecycle marketing specialists to execute campaigns and optimize performance
- Develop and manage the lifecycle marketing budget, including forecasting and reporting on key performance metrics
- Collaborate with other teams (e.g. customer happiness, customer strategy) to align on customer engagement goals and ensure a seamless customer experience
Our take
The health and wellness market is growing exponentially, with rising concern over personal health from consumers across demographics. But many offerings, particularly in the field of nutrition, can be difficult to implement into daily routines or come with middling scientific backing. Athletic Green supplies health supplements that are NSF certified for sport, follow the latest in nutrition science, and require only a dose per day.
Athletic Green’s foundational nutrition drink, AG1 combines 75 vitamins, minerals, and whole-food sourced nutrients in one daily serving, and boasts improvements to gut health, immunity, energy level, and post-exercise recovery – filling nutrient gaps in a way that is convenient for day-to-day use. Aligning with its belief that nutrition is a human right, the company partners with charities such as No Kid Hungry, as well as actively and visibly acting to operate sustainably.
Athletic Greens raised significant funding in 2022 that is helping to grow its subscriber base and solidify its presence as a global nutrition brand. It is achieving this through increased distribution, continued scientific research and new product launches. In 2023, Athletic Greens was awarded the Outstanding Emerging Business Award at the HUman Insights Summit, reflecting its work for self improvement through customer feedback.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2022
$115m
LATE VC
Total funding: $115m
Company benefits
- Remote Working Environment
- Unlimited Vacation
- 401k
- Medical, Dental and Vision
Company HQ
Wilmington, DE
Leadership
Chris Ashenden
(CEO)Founder and Chairman of Da Alegria (Give Joy) Foundation.
Salary benchmarks
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