Employment Counsel, GOAT
$155-194k
Marketplace for authentic streetwear
Job no longer available
Marketplace for authentic streetwear
501-1000 employees
Job no longer available
$155-194k
501-1000 employees
Company mission
To bring the world’s greatest products together from the past, present and future, while providing a premier end-to-end customer experience with a point of view on culture and style.
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Company mission
To bring the world’s greatest products together from the past, present and future, while providing a premier end-to-end customer experience with a point of view on culture and style.
46% employee growth in 12 months
Our take
GOAT is a resale marketplace built around one core promise: if you buy it there, it's real. Best known for sneakers, the company helped pioneer the "ship-to-verify" model, where sellers send items to GOAT first for authentication before they ever reach the buyer. In a market driven by hype and scarcity, that extra step has become a major trust signal, especially for high-value, hard-to-find pieces.
Alongside human authenticators, the company has invested heavily into machine learning - reportedly using tools like NVIDIA's deep learning tech - to improve speed and accuracy at scale. At the same time it hasn't stayed confined to sneakers. By acquiring Flight Club and Grailed, GOAT has expanded into physical retail and broader streetwear, giving it multiple ways to reach buyers and sellers.
Now GOAT sits in a competitive space alongside platforms like StockX, but its positioning feels slightly different. Think less transactional exchange, more curated marketplace with a strong brand identity. As resale continues to grow globally, GOAT's challenge will be maintaining that trust and curation as scale.
Steph
Company Specialist at Welcome to the Jungle
Funding (last 2 of 9 rounds)
Jun 2021
$195m
SERIES F
Sep 2020
$100m
SERIES E
Total funding: $492.8m
This company has top investors
Leadership
Eddy Lu
(Co-Founder & CEO)Eddy graduated from the University of California, Berkeley with a degree in Computer Science. Prior to co-founding GOAT in 2010, he was the owner of Bear Papas, an Equity Researcher at Lehman Brothers, and a Consultant at Deloitte.