Marketing Analyst, SpotHero
$62.6-78.2k
+ Discretionary Bonus + Stock Options
More information about location
2-3 days a week in office
Off-street parking marketplace
Open for applications
Off-street parking marketplace
201-500 employees
Open for applications
$62.6-78.2k
+ Discretionary Bonus + Stock Options
More information about location
2-3 days a week in office
201-500 employees
Company mission
To simplify finding and booking off-street parking for stress-free travel experiences.
Role
Who you are
- Analytical - Your strong quantitative skills lend to creative and effective problem solving
- Inquisitive - You are innovative, resourceful, and naturally curious. You ask the right questions and are constantly looking for ways to improve upon things
- Data-driven - Your attention to detail is excellent. You are obsessive about measurement and can synthesize data into insights
- Basic SQL experience including knowledge of sub-queries, aliasing, joins, and analytical functions. Windows functions are a plus
- 2+ years experience in data analysis or marketing analytics
- Working knowledge of Pivot Tables, SQL, and Relational databases and basic joins
Desirable
- Expertise in marketing reporting, tracking and measurement, segmentation and attribution, and marketing analytics
- Experience with Looker, Redshift, Presto, and/or any prior programming experience preferred
- Experience with ETL jobs or Python are a plus but are not required
What the job involves
- SpotHero is seeking a Marketing Analyst to deliver data-driven decision support in our fast-paced and growing e-commerce marketplace
- In this role, you'll work on meaningful and challenging projects across the Marketing and Customer Service teams, while receiving coaching and support to continue developing your analytical skillset
- Marketing analytics: use SQL to highlight business trends, consumer segments and anecdotes for use in certain marketing programs
- Support various stakeholders with SQL, dashboard development, and decision support
- Assist with queries and dashboards for various stakeholders
- Develop analytical methods: Learn and apply core methods including: attribution; time-series and mix models; and analysis of variance
- Segmentation: Explore newly developed algorithmic cohorts and personas and how they respond to different advertising, promotions, partnerships
- Data Preparation and ETL. Prepare data for ad hoc analysis and use with different analytical methods
- Understand and customize attribution settings and queries to smoke out overlooked opportunities and overvalued ones
- Enhance your skills: we will provide more complex use cases in order to further develop your SQL, Python or other skills on the job
Our take
Finding a parking spot is an ever-increasing challenge, that is being solved by SpotHero, a platform which helps people find and book off-road parking across Canada and the US.
SpotHero is evolving with current trends by offering car-sharing and commercial fleet options, alongside partnering with Android Auto to increase its reservations and joining up with the navigation app Waze. It offers services to corporations too, and brings standardization to the otherwise fragmented and often confusing parking industry.
As the only independent off-street parking marketplace in North America, SpotHero has established a robust infrastructure and is expanding its services and coverage. Part of this is in its recent partnership with Google, to integrate marketing reservations into Google Maps. This, along with its existing partnerships with platforms like Apple Maps, puts SpotHero in an exciting spot going forward.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2019
$50m
SERIES D
Sep 2018
$10.1m
SERIES C
Total funding: $117.6m
Company benefits
- Career game changer – A truly unique experience to work for a fast-growing startup in a role with unlimited potential for growth
- Flexible PTO policy and great work/life balance – We value and support each individual team member
- Annual parking stipend – we help people park!
- The opportunity to collaborate with fun, innovative, and passionate people in a casual, yet highly productive atmosphere
- Up to 95% of Medical Premiums, 50% of Dental & Vision Premiums, company-sponsored Life Insurance, 401K, and generous parental leave
Company HQ
Chicago Loop, Chicago, IL
Leadership
Mark Lawrence
(Co-Founder & CEO)Having studied Finance and Spanish at Bradley University, they spent 2 years as a Financial Analyst at Bank of America, before leaving in July 2010. That October, they founded SpotHero as CEO.
Larry Kiss
(Co-Founder & Chief Architect Officer)Having started their career at Advanced Micro Devices, they then worked at Motorola for 3 years and also as a Freelance Developer. They co-founded SpotHero with Mark, before co-founding iNotary in March 2011, where they worked as CTO for a year.
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