Freelance Copywriter, BBC Maestro (Maestro Media Ltd)
2-5 days a week in office
On-demand inspirational learning
Job no longer available
On-demand inspirational learning
21-100 employees
Job no longer available
2-5 days a week in office
21-100 employees
Company mission
To enable everyone's success story with world leading experts by your side
Role
Who you are
- Strong conceptual creative, who stays up to date with trends and culture
- A drive to make engaging and entertaining work across multiple channels
- Writing marketing copy, with an understanding of social media & marketing writing principles
- Able to turn complex ideas into compelling and engaging copy that sells the product
- Can write compelling email copy, including both transactional emails and marketing flows
- Can write strong web copy, ideally with a knowledge of SEO practices and strategy to influence content
- Excellent interpersonal and collaboration skills
- You enjoy learning and sharing your knowledge with others
- You have an upbeat can-do attitude to drive delivery in a fast-paced media environment
- You care about company culture and see your own responsibility in creating a positive work environment
- You are adaptable in your approach. You validate your decision and adjust with new insights
- You are up to date with latest industry trends and enjoy pushing the traditional boundaries of creative excellence to create unique and engaging content
Desirable
- Undergraduate qualification or equivalent
- Approximately 5 years of experience in delivering similar high-end media/marketing content, with a focus on social media. We expect the ideal candidate to be mid-senior level
- A great portfolio of relevant projects, across paid social, organic social and email
- Experience with a leading brand or at a relevant creative or digital marketing agency
- Experience working in entertainment, media and/or advertising is an advantage
- Ability to work collaboratively
- Case studies to show how your copy has created commercial impact and generated sales
What the job involves
- You will be reporting directly into Nick, our Creative Studio Lead
- In this role you will work across the spectrum of creative content and marketing materials.; this includes campaign-based media and communications such as paid social media, organic social media, emails and website copy
- Collaborating on creative projects with senior designers
- Working with our studio lead and marketing team to create compelling advertising & sales messages
- Conveying those messages across a variety of touch points, including email, web, paid media and social
- Research industry related topics for our courses and improve our content offering
Salary benchmarks
Our take
Mentorship is an invaluable way for creative people to learn and grow in their field. However, creative mentorship can be inaccessible to many. BBC Maestro solves this problem by giving users access to e-learning courses led by some of the world's most respected creators.
BBC Maestro has benefited considerably from the credibility and connections of the BBC brand. This has allowed it to attract top-tier talent, such as filmmaker Edgar Wright and chef Marco Pierre White. Users can buy individual courses or access unlimited courses via a yearly subscription.
Maestro's main challenge will be competing with the likes of MasterClass, founded in 2014, which offers a similar model with similar pricing. Maestro will need to continue to attract top-level talent in order to compete effectively with rival platforms.
Steph
Company Specialist at Welcome to the Jungle
Insights
58% female employees
Company
Funding (last 2 of 3 rounds)
Mar 2026
$2.1m
SERIES C
Mar 2023
$8.4m
SERIES A
Total funding: $13.3m
Company benefits
- 25 days holiday
- Private medical insurance
- Use of BBC Maestro platform
- Flexible and hybrid working
- Enhanced parental pay
- Salary sacrifice pension scheme
Company HQ
London, UK
Leadership
Lily Smith
(Managing Director)Lily has led the product and technology teams at BBC Maestro since joining in January 2023. She also co-hosts The Product Experience podcast, unearthing the best content from Mind The Product.
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